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Ad revenue for movie theaters rises
posted by
Michael Zoldessy
on
June 16, 2010 at 10:40 am
Despite the economy, last year actually ended up as a positive year for movie theater advertising.
There were disparate results, however, by geography. Regional and national movie theater ads rose 5.4 percent compared with 2008, but local movie theater ads fell 9.6 percent compared with the previous year.
Because regional and national ads account for almost 80 percent of the industry total, the large decline in local ad revenue did not drag down the entire category.
Read more in the New York Times.
Comments (4)
This is good news. More money means more ads in the theaters. I was at the AMC in Rockaway awhile ago, and alongside the usual preshow fare, they would insert a local ad for a restaurant or a local place near the theater, which is convienient. Clearview also does the same thing for Mansfield and other cinemas.
On-screen ads are terrible in theatres – and the AMC in Rockaway is the worst of the lot. I saw a film there a few weeks ago that not only had a ridiculous 7 trailers (1 or 2 is more effective for the audience), it had a horrific 30+ minute pre-show commercial reel. Despicable.
According to AMC’s movietickets website….the movie plays 10-15 minutes after the advertised showtime (most of it trailers). The pre-show is actually a 20 minute preshow that Regal used to employ until NCM brought it to other chains including AMC/Loews. Not only that, but before that and after the movie’s over, there’s animated slides. The digital preshow uses standard def widescreen projectors rather than the 4k/2k projectors used for films. Maybe if AMC uses the 4k for the entire process would ads look better.
PeterApruzzese, you should check out AMC’s 3-D preshow. It’s pretty cool. It might be annoying in 3D but it’s worth watching and it’s quite short. Too bad there are no local ads in 3d lol. Like the feature presentation and previews, the preshow is shown in reald 3d/ sony 4k although the sound is in stereo rather than surround sound.