Foreign forces transform Hollywood films

posted by HowardBHaas on August 6, 2010 at 3:45 pm

This article in theWall Street Journal discusses how global tastes are essential when deciding on which films to produce these days.

When director Adam McKay pitched a sequel to his 2004 hit movie “Anchorman,” he thought it would be a no-brainer for Hollywood.

The $20 million comedy, starring Steve Carell and Will Ferrell, grossed more than $90 million at the box office. But only $5 million of that came from ticket sales abroad. Viacom Inc.’s Paramount Pictures nixed the sequel this spring, fearing the comedy’s uniquely American brand of humor wouldn’t play abroad.

Comments (2)

Al Alvarez
Al Alvarez on August 19, 2010 at 4:14 am

Thank God the foreign markets had some sense.

Mike Rogers
Mike Rogers on September 4, 2010 at 3:38 pm

I don’t like alot of either one the above actors,but “ANCHORMAN” wasn’t so bad,especially if you grew up in that era of TV news.I also thought it could have been a good drama.

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