Traditional 3D glasses not chic enough for you? Armani can fix that

posted by CSWalczak on February 14, 2011 at 10:45 am

If you find the 3D classes handed out in most theaters today simply too dull and unfashionable, your image might be enhanced by what fashion trendsetter Armani has to offer: A fifty-eight dollar pair of 3D specs. Armani cautions that they are not to be worn outside of a theater auditorium.

“The perfect fusion of 80’s retro design and modern appeal with an updated classic navigator design, the Armani Exchange 3D glasses meet the highest standards required for 3D movie theater viewing,” wrote Armani in a statement. “The optically correct 6-base curved lenses with circular polarized technology will allow 98+ percent of visible light through which will provide edge-to-edge distortion-free viewing in a movie theatre environment.”

The story appeared at

Comments (5)

moviebuff82 on February 14, 2011 at 3:49 pm

Sounds cooler than those dorky 3-D glasses.

CSWalczak on February 14, 2011 at 4:45 pm

Perhaps it might be worth it if theaters adopted a BYOG policy and knocked at least a dollar or two off the typical 3D upcharge.

Mark_L on February 14, 2011 at 5:14 pm

I believe these will only work with the Real-D system, since they use circular polarization.

CSWalczak on February 14, 2011 at 5:22 pm

If Armani is too down-market for you, Gucci is reportedly coming out with their version at $225 a pair.

Eric Friedmann
Eric Friedmann on February 17, 2011 at 9:50 am

Just what I needed – ANOTHER reason to find today’s movies more ridiculous!

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