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Columbia teams up with foursquare for movie promotion
posted by
Michael Zoldessy
on
July 21, 2011 at 3:49 pm
One of the more interesting promotional tie-ins I’ve seen lately. Columbia is forming an alliance with foursquare for the marketing of their upcoming film, “30 Minutes or Less”. For those not familiar with the mobile app foursquare, users “check-in” wherever they go to receive points and tell friends where they are. With this promotion, users that check-in at movie-related locations could win extra prizes.
Read more in the PR Newswire.
Thanks to Irish Typepad for providing the photo.
Comments (1)
this is great. I use foursquare a lot…..it’s much better than facebook places.