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Movie theaters continue finding inventive ways to woo patrons
posted by
Michael Zoldessy
on
February 6, 2012 at 9:40 am
With box office receipts down, many theaters are trying to separate themselves from the pack by providing added value. Some AMC theaters in Indiana have even started staging promotions.
Read more in the NW Times.
Comments (4)
Way to go AMC, to boost sagging profits while driving customers away from the theater and watching movies on demand, redboxnetflix, whatever.
Did I read there is a $12.00 fee to belong and get special deals?
@JohnMessick, it’s actually a pretty good deal if you see a lot of movies. For $12 per year you get a size upgrade on all drinks and popcorn (i.e. the large drink for the medium price, etc.), invites to free advance screenings (I screened Warrior, Real Steel, and The Grey for free), and you receive $10 coupons for every $100 you spend on tickets and concessions.
In late December, AMC had a sale & I purchased it for $6. I did’t know there are invites for free advance screenings. Perhaps those invites arrive by email? Or maybe I have to buy a certain number of tickets before those invites arrive.