Grand says farewell to film

posted by Michael Zoldessy on May 1, 2012 at 11:09 am


EAST GREENVILLE, PA — Some theater owners have a bigger sense of humor than others about the “convert or die” mantra that has been passed down to them about converting to digital. The Grand Theater staged a “Farewell to Film” event the other week where they literally carried out the final film reels used at a screening and loaded them into a hearse.

Read more in the Morning Call.

(Thanks to HowardBHaas for providing the photo.)

Theaters in this post

Comments (1)

GaryParks on May 2, 2012 at 2:03 pm

An unusual bit of showmanship, but indeed quite creative, in the “making lemonade out of lemons” category. It was great to visit this venerable and still vital theatre during the Philadelphia/Baltimore Theatre Historical Society Conclave a few years back.

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