Dolby reveals theaters set to install Atmos

posted by Michael Zoldessy on June 19, 2012 at 10:51 am

Dolby has announced the initial locations for its new sound endeavor hinted at last month. 16 theaters in North America including the Dolby Theatre, home to the Academy Awards, will install the system that promises up to 128 simultaneous audio channels.

Read more in the Hollywood Reporter.

Comments (9)

Mikeoaklandpark on June 19, 2012 at 12:33 pm

Why wasn’t the Ziegfeld on this list? Once again they give megaplexes everything.

HowardBHaas on June 19, 2012 at 1:12 pm

I found a video online explaining the process. In theory it is a fantastic improvement. But each speaker will have different sound. So what happens when a speaker breaks? Movie theater chains don’t always keep in great order their existing speakers….

JohnRice on June 19, 2012 at 7:32 pm

Like the THUD-THUD-THUD sound bleed through from adjacent auditoriums isn’t bad enough already? Like your ears aren’t ringing enough after 6 ear blasting trailers for the latest action flicks? The home theater experience looks better every day!

HowardBHaas on June 19, 2012 at 8:50 pm

I like movie theater surround sound! though not from adjacent auditoriums.

Simon Overton
Simon Overton on June 20, 2012 at 12:30 am

I fully agree with “MikeOaklandPark” regarding the greedy black-box megaplexes. These ‘awards’ should have been handed out to theaters who know about showmanship -two come to mind: San Francisco’s CASTRO and Disney’s El Capitan in Hollywood. Another pet-peeve I have are the cinemas who don’t use their Lucas THX sound system? It’s awesome!!!

John Fink
John Fink on June 20, 2012 at 1:53 am

@ Simon and @Mike – – you’re forgetting Cablevision is trying to sell off Clearview Cinemas….. Ziegfeld surely should have Atmos, but the gamble with Atmos is how many films as of now will be mixed to take advantage of the sound format. Just like 3D, when more product was on the horizon, more exhibitors made the investment. Same for other enhancements including sound. It will come on line as it approaches a standard. I imagine that Garden State Plaza’s Atmos install may be on the ETX screen? It’s rather limited with several big exhibitors not installing Atmos yet – including Regal, Carmike, Rave, Harkins, and National Amusements.

moviebuff82 on June 20, 2012 at 3:27 pm

John Fink, according to reply by amc to one fan asking about dolby atmos in etx in nj, yes, it’s already installed in the ETX screen at garden state. Too bad my local AMC in rockaway doesn’t have any big screens to hold that many channels.

Mikeoaklandpark on June 20, 2012 at 3:32 pm

Actually I wish they wold bring back 70MM This new 3D phase sucks. I have seen 3 3D movies since they started with Avitar and don’t find anything impressive about it excpet it’s a way to rip us off for more money at the box office. The old 3D years ago never involved additional money.

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