Social media gets in on the pre-show

posted by Michael Zoldessy on May 24, 2013 at 7:45 am

Long the territory of straight advertisements, Twitter and Foursquare are teaming up with National Cinemedia to make pre-show features more interactive. It sounds like there will still be ads in one form or another but they’ll be served up as engagement opportunities with social media.

Read more in Digital Trends.

Comments (1)

John Fink
John Fink on May 24, 2013 at 5:31 pm

Cineplex in Canada is leading the way on integrating social media, customer data, etc. They have the US beat and have a mobile app called Time Play.

The other app I dig (although not social media) is Cinemark’s MovieMode, which essentially bribes you not to touch your phone at any point in the film in exchange for a free small popcorn. Not a bad deal by any means.

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