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Social media gets in on the pre-show
posted by
Michael Zoldessy
on
May 24, 2013 at 10:45 am
Long the territory of straight advertisements, Twitter and Foursquare are teaming up with National Cinemedia to make pre-show features more interactive. It sounds like there will still be ads in one form or another but they’ll be served up as engagement opportunities with social media.
Read more in Digital Trends.
Comments (1)
Cineplex in Canada is leading the way on integrating social media, customer data, etc. They have the US beat and have a mobile app called Time Play.
The other app I dig (although not social media) is Cinemark’s MovieMode, which essentially bribes you not to touch your phone at any point in the film in exchange for a free small popcorn. Not a bad deal by any means.