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The latest movie theater news and updates
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July 25, 2011
New luxury theater in Leesburg
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Weekend box office
Captain America: The First Avenger $65.8M Harry Potter and the Deathly Hallows: Part 2 $48.1M Friends with Benefits $18.5M Transformers: Dark of the Moon $12M Horrible Bosses $11.7M -
July 22, 2011
Atlantic Highlands theater owner celebrates 50 years
ATLANTIC HIGHLANDS, NJ — With so many out there miserable in their jobs, Lenny Edwards at the Atlantic Cinemas has done what he loves, running his beloved neighborhood theatre for the past 50 years. He’s stayed successful by booking the films the community wants and keeping prices affordable.
Read more in the Asbury Park Press.
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Cinema Holdings to reopen Hamilton theater
HAMILTON, NJ — After closing at the beginning of the year, the former Destinta Theatre will reopen under the management of Cinema Holdings. With so many closures at the Independence Plaza where it’s located and nearby, the theatre should be a positive sign for commerce in the area.
Read the full story at NJ.com.
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July 21, 2011
Columbia teams up with foursquare for movie promotion
One of the more interesting promotional tie-ins I’ve seen lately. Columbia is forming an alliance with foursquare for the marketing of their upcoming film, “30 Minutes or Less”. For those not familiar with the mobile app foursquare, users “check-in” wherever they go to receive points and tell friends where they are. With this promotion, users that check-in at movie-related locations could win extra prizes.
Read more in the PR Newswire.
Thanks to Irish Typepad for providing the photo.
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Cinepolis travels North
DEL MAR, CA — Another luxury brand is coming to the States but this time it’s coming from out of the country. Mexico’s leading luxury chain, Cinepolis, will be rolling out locations in Southern California. With so much competition already sprouting up the past few years in this market, it will be interesting to see how they position themselves.
Read more in the Hollywood Reporter.
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July 20, 2011
Five luxury theaters in Phoenix
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Regal closes in Lower Saucon
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July 19, 2011
McDonald’s Hopes to Fry the Detroit Theater
LAKEWOOD, OH — McDonald’s is working to purchase the historic Detroit Theater, which closed on January 30, 2011, and demolish it in order to build a new fast food outlet on the site, according to Cleveland’s TV station, Fox 8. Save The Detroit Theater has just been established to fight the corporation’s plan and raise the necessary funds to purchase the theater instead.
McDonald’s similarly tore down the Haleiwa Theater in Haleiwa, HI and residents are still mourning the loss many years later. The town is now without a single movie house.
(Thanks to the Theatre Historical Society for sharing this story on their Readerboard and to Steven Snodgrass for the photo.)
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A Look Back at Wayzata’s Movie Theater
WAYZATA, MN — Locals looks back on the the history of the Wayzata Theatre. The town’s treasure was unfortunately converted into retail over 25 years ago.
Read more in the Lake Minnetonka Patch and about the event held last week where they celebrated the theatre..