This was the setting for the legendary world premiere of “Gone With the Wind” in December, 1939…Lamb used an art-deco treatment similar to his transformation of the Columbia Burlesque Theatre in NYC into the RKO Mayfair.
By this time, the smaller marquee and entrance on Lexington Avenue were used for display purposes only.
The double bill of “The Late George Apley” & “Bedelia” opened on July 2nd, 1947 with this ad
Boxes on both sides of the stage were later removed in the 1950s as part of an overall “clean-up” that included painting over many of the original decorative details.
One might wonder how many Greenwich Village residents were fans of Roy Rogers and/or Gene Autry, but this was a single-day booking on the slowest day of the week. The Sheridan changed programs twice a week, on Tuesday and Wednesday.
Neglected to mention that the third week started on Thanksgiving Day, which fell on November 30th that year.
In that era, the holiday was celebrated on the last Thursday in November (later changed by Federal law to the fourth Thursday of that month).
“Little Women” ran for a full three weeks at the Music Hall, replaced on December 7th, 1933, by “Counsellor-At-Law” on screen. RKO then moved “Little Women” to the New Roxy (sans stage show) prior to a circuit release for the Christmas holidays.
In January of that year, Loew’s had opened the larger and better situated Valencia in Jamaica, and reduced the Hillside to second-run films and novelty vaudeville acts.
The site is now occupied by a towering Edition Hotel,
with a spectacular LED screen in roughly the same spot as the
giant corner billboard that originated with the Mayfair Theatre.
Among the dozen theatres depicted, the SLC Orpheum is spotlighted in the bottom circle.
This was the setting for the legendary world premiere of “Gone With the Wind” in December, 1939…Lamb used an art-deco treatment similar to his transformation of the Columbia Burlesque Theatre in NYC into the RKO Mayfair.
Opening day ad can be viewed here
Surrounding “news” items about rave reviews and record-breaking attendance contributed by 20th-Fox copywriters.
By this time, the smaller marquee and entrance on Lexington Avenue were used for display purposes only. The double bill of “The Late George Apley” & “Bedelia” opened on July 2nd, 1947 with this ad
Presumably, “Big Boobs” referred to slapstick comedians and not to endowments of the “Bathing Beauties” in the short subject.
The listing should be changed to Westwood Cinema, which is the current name for the multiplex. Website here
Playhouse advertised at top left with Charles Chaplin’s “Triple-Trouble.”
Ad for this engagement displayed here
This area had a terrazzo floor with marble border. Staircase led to the mezzanine lounge. Note portrait of Earl Carroll on the left wall.
Ad for this engagement displayed here
After two months at five Manhattan cinemas (which continued), the blockbuster expanded into surrounding areas as a “Showcase” presentation.
Boxes on both sides of the stage were later removed in the 1950s as part of an overall “clean-up” that included painting over many of the original decorative details.
One might wonder how many Greenwich Village residents were fans of Roy Rogers and/or Gene Autry, but this was a single-day booking on the slowest day of the week. The Sheridan changed programs twice a week, on Tuesday and Wednesday.
Neglected to mention that the third week started on Thanksgiving Day, which fell on November 30th that year. In that era, the holiday was celebrated on the last Thursday in November (later changed by Federal law to the fourth Thursday of that month).
“Little Women” ran for a full three weeks at the Music Hall, replaced on December 7th, 1933, by “Counsellor-At-Law” on screen. RKO then moved “Little Women” to the New Roxy (sans stage show) prior to a circuit release for the Christmas holidays.
For whatever reason, the ad omitted the Beacon in Port Washington as the theatre with “Gaslight” and “Casanova in Burlesque.”
In January of that year, Loew’s had opened the larger and better situated Valencia in Jamaica, and reduced the Hillside to second-run films and novelty vaudeville acts.
No mention made of the original Strand Theatre, without which this construction project would not have been possible.
Claim that the Grand’s feature films would NEVER be shown in any other theatre in the entire city is baffling, to say the least.
The site is now occupied by a towering Edition Hotel, with a spectacular LED screen in roughly the same spot as the giant corner billboard that originated with the Mayfair Theatre.
Photo of exterior signage can be viewed here
Ad for this engagement displayed here
Average daily attendance during first week was 23,692, which would include adults as well as children for this beloved “family” classic.
Booked with “The Ringer,” a British-made thriller based on a play by Edgar Wallace, which opened at the Cameo on June 1st, 1932.