Loews Route 18 Theatre
Route 18 and Lake Avenue,
East Brunswick,
NJ
08816
Route 18 and Lake Avenue,
East Brunswick,
NJ
08816
4 people
favorited this theater
Additional Info
Previously operated by: Loews Theatres, Sony Theatres
Functions: Retail
Previous Names: Sony Theatres Route 18
Nearby Theaters
The Melody Mall Shopping Center was built in late-1969. The Loews Route 18 Theatre was at first a single screen that opened on March 4, 1970 with exclusive of screenings of “Cactus Flower” starring Walter Matthau. Seats, curtain, and lobby wallpaper designs like that of the remodeled Loews State Theatre in NYC, with lobby containing pink and white wallpaper of silent film stars. Theater hard ticketed for “Paint Your Wagon” in 1969 road show.
Managed for first ten years by Melvin Messenger, old school Loews Manager from Buffalo, NY theatre.
It was twinned on June 13, 1973 and reopened with “Pat Garret and Billy the Kid” on both screens. Closed by Sony Theatres in the mid-1990’s when a large megaplex opened on Route 1.
It was converted into a K & G Men’s Store and by 2020 had been demolished.
Contributed by
RobertR, Gregg Thompson
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Recent comments (view all 18 comments)
Worked here from 1988 to 1989. Cool place to be. Always had decent movies. I worked concession stand on the first day of Indiana Jones and the Last Crusade. What a crazy day.
Recall as a higher end/slightly pricier place…Saw Human Factor in 70s and Top Secret in 80s…go go bar called Talk of the Town was nearby.
Any Photos anybody?
Relinking.
This opened on March 4th, 1970. Grand opening ad with a drawing of the theatre can be found in the photo section.
June 13th, 1973 grand opening ad as a twin also in the same section.
I saw The Buddy Holly Story here when it was first released.
I was in East Brunswick for the first time in years the other day. I did not even recognize the area. The entire shopping plaza that housed the theatre, as well as the theatre appears to be gone. All new builds. I did not see any remnants of the old theatre building.
Closed by Sony in 1997.
Last operated by Loews Cineplex.