Grand Theatre
419 W. Landis Avenue,
Vineland,
NJ
08360
419 W. Landis Avenue,
Vineland,
NJ
08360
1 person
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Additional Info
Previously operated by: Warner Bros. Circuit Management Corp.
Functions: Office Space
Styles: Art Deco
Nearby Theaters
Built by Handle & Rovner in 1921, the Grand Theatre had 990 seats and a Wurlitzer theatre pipe organ. It was sold to Stanley-Warner Theatres in 1934. When Warner Brothers became aware of the plans for the construction of the Landis Theatre, they began a major renovation of the Grand Theatre.
The Grand Theatre reopened on March 11, 1937; the Landis Theatre opened on March 12, 1937. The two theatres were in fierce competition. Both were billed as being in a “modern style” and both were air conditioned. However, the main difference between the two was that the Landis Theatre was independent. The Grand Theatre is still listed as open in the 1951 Film Daily Yearbook. It was closed by the 1960’s.
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Recent comments (view all 4 comments)
1932 program cover:
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The theater was not razed, but was converted into an office building during the 1960s. The back of the building shows that is was obviously once a theater.
The building is still relatively intact. All 4 exterior walls still stand and the roof is intact. The brick work for the primary facade is concealed behind another facade and is relatively intact though restoration would be difficult. In the conversion to an office a 2nd floor was built inside the building and the floor was leveled. The sloped floor is still accessible on the sides from the basement (very mysterious). The Proscenium Arch is structurally in place but no decoration appears to have been left. Other original features could be concealed behind the office construction.
March 10th, 1937 grand opening ad in the photo section. The Landis opened the next day.