174 Newark Avenue,
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Architects: John Bailey McElfatrick
Firms: J. B. McElfatrick and Sons
Previous Names: Bijou Theatre, Keith & Proctor's J.C. Theatre, B.F. Keith's Theatre
Opened as the Bijou Theatre on November 14, 1888 It was operated by Frederick Proctor. In 1906 he formed a partnership with B.F. Keith and the theatre was renamed Keith & Proctor’s J.C. Theatre until 1911 when the partnership was dissolved and it became B.F. Keith’s Theatre. On October 9, 1920 a Wurlitzer organ (opus 354) was installed. It was renamed Palace Theatre on October 12, 1929. By 1950 it was operated by Liggett-Florin Booking Service. It was still listed as operating in the 1955 Film Daily Yearbook. It was closed in 1969 and the vacant building was destroyed by fire in May 1970.
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