AMC Star Southfield 20
25333 West 12 Mile Road,
Southfield,
MI
48034
25333 West 12 Mile Road,
Southfield,
MI
48034
2 people
favorited this theater
The Star Southfield Center opened in June 20, 1997. This theater has rocking chair/stadium style seating and shows first run movies.
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Lost Memory
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Recent comments (view all 6 comments)
According to the April 2005 Loews directory the seat counts are: 697, 100, 100, 194, 193, 299, 299, 299, 299, 491, 717, 100, 100, 196, 193, 297, 299, 299, 299, 495 – total of 5966 seats. Since its opening one of the highest grossing theatres in the country. It was designed by David Rockwell.
A picture of the theater: View link
June 20th, 1997 grand opening ad in the photo section.
Theatre had an website at http://www.star-southfield.com. Use archive.org to look it this old website, which had many pictures of this theatre etc.
Looking at the photo’s on the archive site you can see all the design details that Rockwell Group had done for Loews Theatres that would be carried out in all new multiplex’s constructed from hence forth. I think the Loews 84th street redo was done just before this project to gauge his design concepts for the theatres & how patrons would respond. I also wonder why Gensler only got to do the Lincoln Square project for the chain and were never used again by Loews?
In response to ‘theatrefan’ – Lincoln Square was originally to have a rather lackluster design by Gensler under the old regime at Loews, Alan Friedberg and the USA Cinemas gang. Sony put them out to pasture early in the construction phase and Jim and Barrie Loeks took over. They had Gensler add the indoor box office on the street level (it was originally to be in the window where the video display ended up), they added the 3 cinemas in the cellar, and had him ramp up the overall decor up a couple of notches. For whatever reason they didn’t use his services on future projects (maybe they didn’t like him, maybe he didn’t like them, maybe he decided he would rather design office buildings or supermarkets. Who knows?). When they decided to re-do 84th Street the Loeks' we’re looking for someone who would deliver an imaginative design, not necessarily a carbon copy of Lincoln Sq. They liked Rockwells work at Le Bar Bat on 57th Street, so they gave him a shot and were pleased with the result. And the rest is history.
Thank you Dave-Bronx, there is a book that I have called “Gensler – The Architecture Of Entertainment” that details the Lincoln Square Project, along with ones they had done for Warner Brothers in Burbank, Paramount Pictures in Hollywood & Sony Pictures in Culver City. It’s really a shame they never did another multiplex again because looking at the projects in the book, their design principles evoke a timeless quality of the Golden Age of Hollywood. The Loeks defiantly put a lot more effort into the design of their multiplex projects than A Alan Friedberg or his predecessor Bernie Myerson ever could as evidenced by this complex, Sony Lincoln Sq, 84th Street etc.