Great Windmill Street and Shaftesbury Avenue,
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Picturehouse Cinemas UK (Official)
Operated by: Picturehouse Cinemas UK
Firms: Panter Hudspith Architects
Previous Names: MGM Trocadero Cinemas, Virgin, UGC, Cineworld Cinema - Shaftesbury Avenue at the Trocadero
Located in the Trocadero Building, which opened as the Trocadero Palace of Varieties Theatre on 30th October 1882. It later became the Royal Trocadero Music Hall and then the Eden Theatre which closed on 24th February 1894. Over the following decades the building went through many uses, was gutted internally and partially re-built and the site expanded to include a Lyons Corner House restaurant and cabaret room.
A 7-screen multiplex cinema opened on 1st November 1991 as the MGM Trocadero Cinemas. Seating was originally provided for 1,393, later reduced to 1,293. The entrance was originally on Great Windmill Street and the cinema was reached via escalators which led to an upstairs foyer which had hanging on its walls, several 100 years old painted murals by artist Gerald Moira depicting an Arthurian scenes. These had originally been hung in the building when it was a restaurant.
MGM were later taken over by Virgin, who in turn were taken over by UGC and they operated the cinemas until mid-2005 when Cineworld took control. By 2008, the foyer and box office area had been transferred into an a space previously occupied by the Pepsi IMAX Cinema inside the Trocadero Centre, with entrances on Coventry Street and Shaftesbury Avenue.
The Cineworld was closed on 21st September 2014, to be converted into a 7-screen art house cinema, operated by Picturehouse Cinemas (now a subsidiary of Cineworld). It was designed by architectural firm Panter Hudsmith Architects. A new entrance was created at the corner of Great Windmill Street and Shaftesbury Avenue. A ‘soft’ opening of some of the screens began in mid-June 2015, with the official opening on 19th June 2015. There are 1,001 seats. The main Screen 1 has 341 seats and is equipped with 70mm and digital 4K DCP. plus Dolby Atmos sound. Screen 2 has 177 seats and has a wall-to-wall floating screen. Opening films included:“London Road”, Jurassic World", the Indonesian genocide documentary “The Look of Silence” and Tod Browning’s 1932 circus drama “Freaks”.
From 26th August 2020 “Tenet” will be screened in Screen 1 in 70mm.
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