Palace Theatre
700 Tampa Street,
Tampa,
FL
33601
700 Tampa Street,
Tampa,
FL
33601
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Showing 1 - 25 of 56 comments
50sSNIPES: “Conrack” and “Together Brothers” played at the Tampa Theater rather than the Palace although they were not the final features at the Tampa. The Tampa closed on May 20, 1976 with “Devil Within Her” and “Blacula”. The Palace closed on September 29, 1977 with “It’s Alive” and “Five Fingers of Death” as the final features.
In my Overviwew of the Palace I erred in my post stating the Palace closed on September 29, 1978. September 29 is correct but the year was 1977.
Paramount-Lasky bought the theater in October 1929.
Closed on March 6, 1975 with “Conrack” and “Together Brothers”. It was last operated by ABC Florida State Theatres.
This picture theatre is now gone with the wind.
Another ad:
Found on Newspapers.com
This reopened on December 25th, 1947. Grand opening ad below and the photo section.
Found on Newspapers.com
I saw Grand Prix at the Palace at least twice. I still have the ticket stub along with 7 ticket stubs for Sound of Music. Today it isn’t easy finding someone who remembers Cinerama. The majority of today’s moviegoers have never heard of it nor have the slightest idea what you’re talking about. If they could only experience it…
I was there the day the building was demolished. Before the wrecking ball began pounding the rear wall I entered the building looking for anything I could carry out. Surprisingly the auditorium lights were on. One guy on the main level was attempting to dismantle some seats. I opened the door to the Cinerama projection booth only to find it had been completely stripped to the bare walls. The 70mm projectors and all other equipment had been removed. There was literally nothing at all remaining. I found a “Balcony Closed—Seating on Main Level” sign along with the metal stand still sitting on the balcony stairway.
Running upstairs to check the old 35mm booth only to find it had also been stripped. Groping blindly in the semi-darkness and grabbing at anything movable I found a half gallon of projector oil and two boxes of carbons. The manager’s office was also empty except for a couple of Cinerama Reservation ticket pads on the floor which I grabbed. About this time the wrecking ball was pounding on the rear wall and the building began shaking. Running quickly downstairs and back into the auditorium I pushed the curtain aside and pulled out a couple strips of the Cinerama screen and made it out safely. I miss the Palace.
I saw GRAND PRIX here seven times. I kept coming back and bringing friends that had never seen CINERAMA. What a great experience. I wish it was still there and still running CINERAMA. I speak to most people now about CINERAMA and they have no concept of what it was like.
What a great write up on the Palace, and the photo section is fantastic. I saw all of the Cinerama pictures at the Palace as well as IT’S A MAD, MAD WORLD and 2001. I lament its passing.
Coate, I read and enjoy all your posts and box office reports. I just don’t post a lot. I saw the SOM the first time at the Midtown in Philadelphia and several more times at the Boyd in Allentown, Pa. Please keep the information coming.
Mike, I felt it was a must to note the record run of the film on its 50th anniversary at the Palace. I’ve watched for comments on other anniversary dates but have seen practically none. I have also noted your various postings in March drawing attention to the anniversary dates, and am fairly shocked and surprised at the seemingly lack of interest and/or comments. This is sad to say the least.
Nick… I’m pleased to see others mentioning the 50th anniversary of “The Sound of Music” given that film’s popularity and the fact it holds the long-run record in many (most?) of the theaters in which it played. That’s trivia to some, of course, but to me it’s essential information for a website such as this one that seeks to document the history of movie theaters.
You may have noticed during March I had been mentioning on the relevant pages here an “It premiered fifty years ago today” for the theaters in which “The Sound of Music” opened during its first couple of weeks. But a lack of subsequent comments suggested few were interested in such information and so I skipped the bookings for the last week of March. (Or maybe it was the article plugs that readers found off-putting?) Anyway, maybe now I’ll resume with the April 7th bookings (other than Tampa’s Palace since you just mentioned it).
Fifty years ago today “The Sound of Music” premiered at the Palace and ran for a phenomenal 77 weeks. Presented in TODD-AO and 6-track stereophonic sound on the curved 58-foot wide screen, the reserved seat engagement played to capacity audiences for months with thousands seeing it over and over again, myself included. The 70MM print was later exchanged for a 35MM print for the duration of the run. An article published in the Tampa Tribune during the film’s final week noted the long run as being “unprecedented in Tampa history.”
“Gone With The Wind” ad from 1968 showing posted under photos tab.
That’s right Dan. Also the Citizens Building was right next door to the Florida Theatre which may have been called the Franklin Theatre at the time. It opened as the Florida and later became the Franklin and was then changed back to the Florida years later.
Nice work, Nick! So the soda fountain was about a block away from the Victory Theater, and same block, across from where the Tampa Theater was built in 1926.
I checked the city directories for 1920-1929 and found a listing for “The Palace” under Sodas-Retail at 706 Franklin Street which places the fountain in the former Citizens Bank Building. The address for the Citizens Building is listed as 702-708 Franklin St. Strangely enough the fountain doesn’t appear under the listing for Soda Fountains in any directory.
Great photo! The Victory Theatre became the Palace on Christmas Day 1947. If memory serves me correctly I recall reading something about a Palace cafe/restaurant in Tampa. On my next visit to the library I’ll check the 1925 city directory since it lists addresses for all businesses. Will be interesting to see where this was located at.
Thanks DW! The soda fountain photo is from 1925. The write up here wasn’t clear to me when the Victory became the Palace. But if that transition didn’t take place after 1930, then as you said, it seems likely that the fountain wouldn’t have been called the Palace if it was still in the Victory in 1925.
The picture looks like it was taken at an earlier time, perhaps back when the theater was called “The Victory Theatre”. I know my parents always referred to the theatre as “The Victory”, since that was the name they grew up with. If the picture was taken back in the 20s or 30s, the soda fountain certainly couldn’t have been named after the theater.
I never heard of the Palace Soda Fountain, and I don’t remember anything like that at the Palace Theatre. But, perhaps I just don’t recall it!
Does anyone know if the “Palace Soda Fountain” was located in the Palace Theater? Fla. State archives has a photo of this soda fountain, but doesn’t relate it to the theater: http://www.floridamemory.com/items/show/29183
Archived editions of the St. Petersburg Times are available online and luckily include several of Tampa’s theatres in the daily time clock listings. This makes it easy researching playdates from home rather than making a trip to the library.
I just checked the Palace listings for “Mary Poppins” and found that the film opened on January 14, 1965 and ran through April 6, 1965 when it was moved over to the Florida Theatre to continue the long engagement. The move was due to “The Sound of Music” set to open at the Palace on April 7, 1965. So the “Mary Poppins” engagement was after both “Mad Mad World” and “Circus World.”
When did “Mary Poppins run”? Was it before “…Mad World” or after “Circus World”? Very confusing, and my memory is playing tricks on me. I suppose if a movie is presented in Cinerama, then, whether it’s a 35mm print or a 70mm print it would still technically be considered to be a ‘Cinerama’ presentation as long as it was projected on a portion of that incredible Super Cinerama screen at the Palace.
Just finished some additional research. I’m trying to determine exactly when the 3-projector Cinerama booth was stripped and replaced with 70mm Cinerama single lens projectors. I began a week-by-week search following the engagement of “How The West Was Won” and it appears the equipment was more than likely switched out the week beginning August 15, 1964.
Here’s the timeline:
“How The West Was Won” was the last 3-strip film to play. The run ends on November 21, 1963.
“Under The Yum Yum Tree” opens on November 22, 1963 (first 35mm attraction to play on the Cinerama screen) and runs through December 8, 1963.
Theatre closes on December 9, 1963 and remains closed through April 14, 1964 for a total of nearly 19 weeks without any published explanation given for the closure that I could find.
Theatre reopens on April 15, 1964 with “Cleopatra” which runs through May 26, 1964.
Following the 19 week closure when the Palace reopened with “Cleopatra” I remember looking back towards the Cinerama booth and noticing no changes had been made to the portholes. “Cleopatra” was projected from the balcony booth.
“It’s A Mad Mad Mad Mad World” opens on May 27, 1964 and runs through August 14, 1964. The film was also projected from the balcony booth.
Theatre closes once again on August 15, 1964 for a total of 6 days. I believe this is the week the equipment was switched out in preparation for the next attraction.
“Circus World” opens on August 21, 1964 in 70mm Cinerama. “Photographed in Super-Technirama 70” is included in the newspaper ads in addition to “presented in Cinerama.”
So “Circus World” was the first 70mm film to play at the Palace. “The Sound of Music” which would open about 8 months later would be the second 70mm attraction. After playing for several weeks it would be exchanged for a 35mm print.
Correction and update:
In my initial post of the Palace I incorrectly stated the closing year as 1976. Between 1976 and 1978 the Palace closed and reopened at least 3 times. I verified the final day of operation was September 29, 1978 with the double feature “It’s Alive” and “Five Fingers of Death” as the final program. On September 30, 1978 the Palace closed for good. The building was demolished in December 1979.