Strand Theater
E. Market Street,
Elmira,
NY
14901
E. Market Street,
Elmira,
NY
14901
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According to the Google Street View, the Strand appears to have been demolished. No buildings along the street that resemble a theatre.
This opened on September 24th, 1923. Grand opening ad in the photo section.
Leon H. Lempert architected the new Strand which launched in 1923 with the film, “3 Wise Fools.” The new iteration of the Strand had a Wurlitzer organ and nine-piece orchestra led by H.W. Minier, seating by Karen & Sons, and operated by William Bernstein.
Here is an item from the February 27, 1915, issue of The American Contractor:
An issue of Variety later that year said that ground had been broken for the Strand Theatre at Elmira on March 15, and that the house was expected to open by September 1.The Strand Theater is listed in editions of Film Daily Yearbook that I have (1941 thru 1950). It was operated by Warner Bros. Circuit Management Corp. in the 1940’s.