Crossroads 12 Theatre
2450 Crossroads Boulevard,
Waterloo,
IA
50702
2450 Crossroads Boulevard,
Waterloo,
IA
50702
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In the Fall of 2018, replaced all seating with DreamLounger reclining seats in all auditoriums. The Ultrascreen auditorium features heated seats.
10 screens on August 17th, 1990. Ad in the photo section.
Grand opening ad:
Found on Newspapers.com
The August 9, 1971, issue of Boxoffice reported that the Crossroads Cinema I and II in Waterloo had recently been opened by St. Cloud, Minnesota-based chain Cinema Entertainment Corp.. The original house seated 540 in Cinema I and 460 in Cinema II. Cinema Entertainment then operated 14 theaters in Iowa, Minnesota, and North Dakota.
Now has Dream Lounger reclining seats in the Ultrascreen auditorium.
This is now operated by Marcus Theatres website
The grand opening ad has been uploaded here.
This opened as a twin on July 16th, 1971. Expansions: four cinemas on August 23rd, 1979, seven screens on July 31st, 1987, 10 cinemas in 1990 and 12 screens in 1999.
It has the distinction of being one of the few mall theaters that is not attached to the mall! I remember many a hot summers and cold winters trudging across the parking lot to JC Penny to wait for my mother to pick me up.