Rogers Cinema 8
419 S. Central Avenue,
Marshfield,
WI
54449
419 S. Central Avenue,
Marshfield,
WI
54449
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7 screens opened during June 1996 completed on the 27th. Articles:
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and
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3 screens on May 25th, 1984. Grand opening ad in the photo section.
April 20th, 1973 grand opening ad as a twin also in the photo section. It was renamed Rogers Cinema with one screen on July 24th, 1972.
September 25th, 1937 grand opening ad in the photo section.
The “New Adler” theater was built with “Stadium” seating and was the first theater in Marshfield to be air conditioned. In the 40’s the lounge area under the upper portion of the auditorium was renovated and a concession stand put in. Snacks were conventional movie fare, popcorn, candy and soda. The building was art deco inside and out. Much, if not all of the lighting in the theater was neon strip lighting that ran the length of the auditorium hidden in a ceiling sofit and side features. The canopy over the Central Ave sidewalk had both incandescent and neon lighting as did the blade which was centered over the canopy. The incandescent lights were all connected to chase mechanisms that sequenced the light. Click on “photos” to see Roger’s 8 picture
Nice 1988 photo.
The theater is on the Wisconsin Architecture & History Inventory.