Strand Theatre

NannyDeb on September 7, 2009 at 12:23 pm

This is the theatre that I believe my parents, aunts told me that Elvis and Frank Sinatra performed in way back when.

Joe Vogel on December 10, 2014 at 9:29 pm

This is the way the Strand, then four years old, is described in an article about some New Jersey Theatres from the January 4, 1919, issue of The Moving Picture World:

“At Fairview and Bergen avenues we happened into the Strand, a modern and well equipped fireproof house of 600 seats. It was built by Benjamin Berkowitz in 1915. A year ago Mr. Berkowitz joined the aero-photo division of the army and was located at Mineola, L. I. At that time he leased his place to Anthony Brown, the present manager. This theatre is centrally located and attracts an excellent clientele and steady attendance.”

The January 30, 1915, issue of The American Contractor ran this item about the future Strand:

“Moving Picture Theater (600 seats): 1 sty. $10M. Fairmount av., nr. Bergen av.. Jersey City. N. T. Archt. Tremont Archt. Co.. 1910 Webster av., New York Citv. Owner Aeolian Amusement Co., care Benj. Berkowitz, 102 West St., Jersey City. Plans in progress. Brk., slag rf.”

The Tremont Architectural Company is mentioned in quite a few issues of trade journals and newspapers in the 1910s, but I haven’t found any modern references to it, so it appears to have been lost to history.