Gwinnett Place Cinema I-VI

3350 Gwinnett Place Drive,
Duluth, GA 30096

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Showing 25 comments

CinemaManSteve
CinemaManSteve on September 1, 2020 at 7:39 am

Wow, great to go down memory lane. I remember Aaron and Lynn vividly. I worked there from the summer of ‘95 until about '98 I believe. Worked so many Open to Closing shifts as a teenager trying to save money. When AMC Colonial 18 opened up Lawrenceville, that seemed to be the beginning of the end for this specific location. Oscar previously mentioned was my favorite manager. Braveheart was probably the biggest hit we had there while I was employed and I probably saw it 10 times LOL. Can’t wait to reminisce more with anyone else reviewing this thread.

CinemaManSteve
CinemaManSteve on September 1, 2020 at 7:39 am

Just now found this site and my old movie theater I worked at. Great find!

Turd_Ferguson
Turd_Ferguson on May 31, 2019 at 4:38 am

Demolished January 2019

Ntegrity
Ntegrity on May 12, 2018 at 3:12 pm

I just discovered this building(Cinema 6)while going to Frys electronics. I always enter Frys from the back, today I came through the front and saw the building. I’m a screenplay writer and involved in Independent film productions. Can anyone get me the present owners contact information? I will soon be starting a Christian Based nonprofit organization “Ntegrity Productions” and I’ve been praying for a build that I can convert into a production studio. Ages up to 18 will get free training in Film Production and in acting to include theater. Independent faith based and Family movies will be shown. I can be contacted at

Thank you!

rivest266
rivest266 on April 16, 2018 at 1:12 am

Closed in 2000 by General Cinemas and picked up by Georgia Theatre Company in 2001.

rivest266
rivest266 on April 12, 2018 at 1:19 pm

This opened on October 26th, 1984. Grand opening ad in the photo section.

wolfius
wolfius on April 9, 2018 at 2:03 pm

my name is Justin and i worked at this theater from Spring of 1991 until probably mid-to-late summer of 1992. Lynn Zieburtz was the manager, Aaron worked the booth, and i think Lisa Cooper was the assistant manager who hired (and would later fire) me. one of the other female asst. managers was a lady named Dierdre, she had red hair and was super nice, i forget her last name, she came to a party that my friend threw that summer which i thought was cool (and also kinda odd since she was older than us, but whatever, we liked her). Silence of the Lambs was still playing when i was hired. we had Backdraft, City Slickers, The Rocketeer, Soapdish, V.I. Warshawksi, Doc Hollywood, Double Impact, Child’s Play 3, Other People’s Money, Billy Bathgate, Beauty and the Beast, Bugsy, The Hand That Rocks the Cradle, Memoirs of an Invisible Man, My Cousin Vinny, The Cutting Edge, Ladybugs, Thunderheart, Lethal Weapon 3, and Sister Act when i was there (i think—after i got fired, i immediately got hired over at the UA theater on the other side of Gwinnett Mall, and i’m a little fuzzy on the timeline so some of the movies we had kind of run together).

Lynn gave out “Z-bills” that you could save, and every couple of months, she would host an auction with old posters, standees, and other prizes to spend your bills on. it was great.

Aaron was the best; he would come down and hang out with you if you were closing, after he started the final show. he had this awesome recliner he sat in up in the booth, and he wore a fantastic pair of green slippers that he had cut the toes out of.

i forget the name of the male asst. manager who came later… Mr. Thornton maybe?? he drove a Grand Prix and was always trying to get people to ride with him when he went out to the bank or to get food. that always used to weird me out.

Other people who worked there when i did:

Oscar Hernandez (drove a motorcycle for a while) Don Pennelli Tim (tall skinny kid) Tonya (young blonde)

i can see other faces but the names are eluding me.

i’ve gone over there a few times over the years, hoping to sneak in and have a look around, but i quit trying a long time ago, it’s been sealed up tight for ages. the closest i got was finding one of the locks broken on one of the side exit doors, but the door was wedged shut and i couldn’t pull it open. plus it was in full view of the Fry’s parking lot and that spooked me a little. i’d be afraid to go in there now. i can’t believe no one ever did anything with the building, including just knocking it down. i still remember what it smelled like in that theater, it was very distinct, more than just popcorn, i’ve never been in another theater that smelled like it did.

thanks to everyone who posted photos and info about the theater and the people who worked there. it jogged a few nice, old memories.

StanMalone
StanMalone on May 31, 2017 at 7:36 am

Thanks for those pictures. They brought back a lot of memories. Based on the names of the managers listed under the logo for each theater, I can date the first Kiddie Camp flyer to 1985. I was at Northlake that summer and business was so busy that we used all three houses. Since Northlake was the only reel to reel GCC theater we were not able to interlock so we biked the reels from house to house starting shows every 30 minutes.

As for the movies themselves, Neverending Story was a big hit and I think we ran it every year. Annie was also very popular but it did not run as often because it was over 2 hours long. The bulk of the business for most of the theaters was from day care centers who would bring kids in by the bus load and more than 2 hours, especially at Northlake where the last show started at 11, caused them to get out too late.

Charlotte’s Web was another big hit. I think that the only thing that kept them from running it every year was print availability. Every projectionist dreaded the arrival of these prints, as well as the midnight show ones because the condition of the prints so poor. Sometimes it would take hours to inspect and repair a print and you had to do it since you were finished if you had a print break while running interlock especially at Akers Mill which had a very primitive, heavily modified interlock system. (Remember, this was in the day before the arrival of the polyester / mylar prints starting in 1996. Those were unbreakable which brought about its own set of problems, but that is another story.)Since GCC ran this program circuitwide, there were not always enough prints to go around even though they staggered the order and rotated the prints around the country.

The second Kiddie Show flyer is sometime after 1988 since it includes Hairston 8. Hairston was the citywide champ for kiddie show business. I worked there several times even after they did not use union operators regularly since the manager did not trust his staff projectionist to run it. They ran shows at 10, 12, and 2. At 10 we would interlock 7 of the eight houses, all the system would allow. At noon they would cancel the first show on four movies and run the kiddie show in the four large houses. At 2PM they would cancel another show of whatever adult movie they had and run it in the two big houses. All of this required a lot of print shifting and I think that my all time high was 17 print moves in one day before all of the regular movies were back where they belonged.

Like so much about this business, that was a time and experience that will never happen again.

UrbanATL770
UrbanATL770 on May 14, 2017 at 2:20 pm

So ive lived in the gwinnett place mall area for 30 years and remember going to see so many movies in this theater. How many summers i went to the kids summer movie specials in the 90’s. Movies like the first teenage mutant ninja turtles movie, land before time, neverending story, and the sandlot to name a few. Anyway im posting because a few weeks back there was a dumpster out in front of the theater and seeing as it has fallen into disrepair and all for sale signs have been long removed i figure they are getting ready to tear it down this year. I found a few papers floating around and took some pictures of them and posted them here. It made me very happy to find the summer movie listings.

Ginger Whatley
Ginger Whatley on May 10, 2012 at 8:00 pm

I worked here from 1995 until 2000 when the theater closed. This place had great managers. It served as a “training ground” for GCC managers. We were never that busy. We didn’t even accept credit cards at the end. I was an expert at giving directions to the ATM on the other side of the mall. They never really invested much money in the place. I remember that the blue roof was busted for years. We also had an abandoned car in the lot for years. This building still sits there waiting for something to open in its place. Too bad the area is dying. Mike – I grew up at the Regency 8. I would love to see the photos.

Mike Rogers
Mike Rogers on September 7, 2010 at 7:55 pm

Alonzo you must have sneaked in an old exit door like i did at REGENCY 8 Cinemas.

jeterga
jeterga on August 6, 2010 at 8:50 am

Here a aerial photos.

View link

Mike Rogers
Mike Rogers on July 25, 2010 at 5:26 pm

Sandrea,Don’t know if your interested in Augusta,But there is a GCC 8 plex fully equipped last time i snuck in an exit door.It is owned by the Board of Education.But it is not in a good part of town.

Doonyman
Doonyman on July 25, 2010 at 4:47 pm

Also, before anyone responds, the one I am referring to is the one with the sloping blue overhang over the front entrance.

Doonyman
Doonyman on July 25, 2010 at 4:44 pm

I’m still confused. What is the (former) movie theater that sits in the same parking lot as Fry’s Electronics? As in, the same side of the street, same parking lot? I think it’s the one pictured above, but the sign with the name of the place has been torn down.

SANDREA
SANDREA on July 25, 2010 at 7:57 am

I WOULD LIKE TO KNOW IF THIS PLACE IS STILL FOR SALE.I’M THINKING ABOUT GETTING IT.BUT FOR HOW MUCH.AND HOW MUCH WORK NEED TO BE DONE ON IT.PLEASE WHEN YOU CAN PLEASE EMAIL AT .AND LET ME KNOW.AND IF YOU DON’T MIND WE CAN SEE ABOUT GOING FROM THEIR ABOUT GETTING TOGETHER.I’LL BE WAITING.THANK YOU

Mike Rogers
Mike Rogers on July 18, 2010 at 6:55 pm

Now Showing Midnight movies with 96 Rock,Oct 15 1988, “ROCKY HORROR” “THE WALL” “M-3D:THE MOVIE” and “BEETLEJUICE”{a very weak selection for a midnight movie.However,at that time GCC was bleeding talent that could pick Late Shows,you would have never seen me book a"KID" film for the midnight crowd}

Mike Rogers
Mike Rogers on June 19, 2010 at 7:35 am

I slipped in a Exit door of the REGENCY EXCHANGE in Augusta, and both theatres being GCC the concessionstand in both theatres are a perfect match.Thanks for the photos chuck 1231.I took a bunch of pictures of the Exchange,need to get Nick Dimaggio to get them on.

elkridgecinemas
elkridgecinemas on April 10, 2010 at 12:25 pm

the theatre across the road is venture cinemas 12 all seats all shows are $2.00 showing second run films and the mall is now formaly known as venture mall and is now ( sante fe mall )

Mike Rogers
Mike Rogers on March 10, 2010 at 7:38 pm

Donnyman,if they closed it like they did REGENCY EXCHANGE in Augusta This GCC theatre most likely had rats running inside.I got into the EXCHANGE here in Augusta and the candy and popcorn were left in the candy room i had to dodge rats when i walked in.The booth was in perfect shape,Platters just like they were left.really a strange feeling walking around inside with a flashlight. REGENCY EXCHANGE is on CT.

Doonyman
Doonyman on December 11, 2009 at 9:22 am

I just went to Fry’s Electronics and noticed an empty building at the end of the parking lot as I pulled in. Clearly it was an old, closed down movie theater, so I came here to learn about it.

This place still stands, but man, it is a DUMP now. After having been vacant for nearly 10 years now, you think they would have bulldozed it already. You can still see the numbered signs of the 6 theaters. Looks like years ago someone smashed all the poster frames all up. Can you imagine how much this place smells by now? How much mold has grown inside there? Disgusting.

This place is TINY and so is the parking lot. Was this place always this tiny? Where did people park? How big were the theaters inside?

Again, I can’t imagine this place lasting much longer. I think I hear the wrecking ball now…

kennyp354
kennyp354 on March 4, 2008 at 6:51 pm

I have inquired about this theatre with the property owner and they would not negotiate a new lease. They want someone to purchase the property for 4M and most likely demolish the building. I was told the contents have been heavily vandalized and sight/sound equipment is not in working condition.

Ginger Whatley
Ginger Whatley on December 24, 2007 at 3:36 pm

I worked at this cinema from 1995 until it closed in 2000 as a second job. I always found that this cinema had good management, but was never given any money for renevations. When the theater closed, we still did not accept credit cards. This was a great 2nd income.

awarner
awarner on October 14, 2007 at 11:24 am

Any opinions about whether this theater would be a viable business now that other establishments have built around it? Does anyone know what is inside the building? Equipment, screens, Etc.

WHITEFIELD
WHITEFIELD on August 8, 2007 at 7:29 pm

Here is a photo of the theatre after it closed.
View link