UA Long Beach Theatre

Joe Vogel on October 3, 2021 at 1:57 am

We are missing three akas for this house, and its original opening date. It was opened as Lenney’s Elite Theatre on January 22, 1921. The first operator, J. M. Lenney, had owned two theaters in Harrisburg, Pennsylvania, and sold one to finance his California venture. He bested Sid Grauman in a competition for the lease on the new house and also secured the Long Beach franchise from Associated First National Pictures, Inc., opening with their feature film “Dinty” and an assortment of short subjects.

Despite his experience a an exhibitor, Mr. Lenney did not succeed with the Elite Theatre, and it closed in early May. The owners of the theater then entered an arrangement with the Harry Corson Clarke Players, a stock company. The opening of the renamed Empire Theatre was scheduled for May 30, but delays in preparing the house for stage productions pushed the actual opening date back to June 6.

Sadly, the Clarke Players had no more luck with the house than Mr. Lenney, and the Empire closed on June 9. Another stock company then took over, opening (after another, more extensive remodeling of the stage facilities) on September 11. The third time, however, was not a charm, and the Empire went dark again on October 3. Another stock company attempted to revive the Empire, opening on December 11, but lasted less than a year, as by early October, 1922 the theater had been renamed the Mission and was again presenting photoplays.

After Fox West Coast took control of the house in 1936, it was advertised for some time as the Fox Long Beach Theatre, the second missing aka, before returning to the simple Long Beach Theatre name. In the late 1940s, when Fox West Coast was required to divest itself of many of its theaters, the Long Beach came under the control of the United Artists circuit, and for the last brief period of its existence was advertised as the UA Long Beach Theatre, the last of the missing akas.

rivest266 on February 21, 2021 at 10:01 am

Opened as Empire on May 30th, 1921 as a playhouse.

Empire theatre opening Thu, May 5, 1921 – 17 · Press-Telegram (Long Beach, California) · Newspapers.com

Joe Vogel on May 30, 2015 at 8:38 pm

This page is still missing the architects (Walker & Eisen, 1922, and alterations by H. L. Gogerty, 1924) as well as the aka’s: Empire Theatre (opening name) Mission Theatre, (by 1924) and Major Theatre (around 1929, according to Bill Counter’s page about it.) Counter also notes that in later years the house was advertised as the Fox Long Beach Theatre.

I don’t know why completion of the Empire Theatre was delayed until 1922. The July 14, 1920, issue of Building & Engineering News carried this notice that the contracts for construction of the project had been let:

“Contract Awarded.

“THEATRE & OFFICE BLDG. Cost. $109,800.

“LONG BEACH, Los Angeles Co., Cal. American and Bronx [sic] Avenues. Three-story brick and steel theatre and office building, 50x250. Owner — Lineberger, Hite & Lineberger. Architects — Walker & Eisen, 1402 Hibernian Bldg., Los Angeles. Contractor — Christ Thoren, 1131 Fuller Ave., Hollywood.”

CSWalczak on August 25, 2010 at 11:34 pm

No, that is the United Artists Long Beach Theatre. See my comment on the Fox West Coast page.

drb on August 25, 2010 at 10:46 pm

Could this be it on the left? I’ve looked through all the Long Beach listings, and this is the only one that looks to be the right distance away from the back of the Fox West Coast

Joe Vogel on October 30, 2008 at 7:33 pm

Plans for a new theater on American Avenue at the corner of Bunce Avenue (actually called Bunce Way, which was an alley half a block north of Ocean Avenue) were announced in the June 11, 1920 issue of Southwest Builder & Contractor. It was being designed by the firm of Walker & Eisen. Early references to this theater in the L.A. Library’s California Index call it either the Empire Theatre (apparently its opening name) or the Mission Theatre (on cards citing articles from 1924 about an enlargement of the stage and proscenium, with plans by Long Beach architect H.L. Gogerty.)