Plaza Theater
114 E. 2nd Street,
Odessa,
TX
88240
114 E. 2nd Street,
Odessa,
TX
88240
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This opened on July 17th, 1946 according to the grand opening ad at
Found on Newspapers.com
From 1955 a view of the Plaza Theater in Odessa.
I remember “Story of Ruth” and “Rio Conchos” at the Casa Linda in Dallas, early 60’s. Although you might think they would appeal to totally different audiences (Biblical story vs Western), both were Stuart Whitman vehicles and both were Twentieth Century-Fox pictures. Oftentimes, the packaging was done by the distributors' zone offices and depended on what they could get their hands on (or had lying around waiting for shipment back to the home office) that they could rent out for a week and turn a buck on while they waited for enough other in-use titles to be returned to make a shipment worthwhile from a cost perspective.
A weepy alcoholic biopic and a Western seem a little at odds.
That was a double feature in 1955? Those two films would be unlikely to attract the same audience.
An image from 1946 of the Plaza Theater here and one from 1955 here.