Reynolda Theatres I-II-III
2839 Fairlawn Drive,
Winston-Salem,
NC
27106
2839 Fairlawn Drive,
Winston-Salem,
NC
27106
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Two screens on March 15th, 1974 as a new screen is added on to the main building. the 3rd screen was installed by splitting up the large theater on May 31st, 1985 destroying the last big screen in town. ads posted.
Grand opening ad posted.
This was the first theater I remember going to (although supposedly I saw Return of the Jedi at the ripe age of 18 days) in 1987 to see Masters of the Universe. Might not have been the best movie ever made, but I loved it, and still do.
When the theater first opened, it was staffed largely by students from Mount Tabor Junior-Senior High School like me. I watched many movies there and never remember paying full admission price.
A second auditorium was built adjanct to the 750-set original auditorium that opened on March 15,1974 that seated 400(bringing the total of seats to 1,150),and renamed the Reynolda Cinema 1 & 2. By 1985, the 750-seat original auditorium was split into two sections created two auditoriums seating 375 each and was renamed the Reynolda Cinema 1-2-3 under Stewart and Everett and later Carmike until 1996.
SCREEN 1: 375
SCREEN 2: 375
SCREEN 3: 400
TOTAL 1,125 SEATS
The Reynolda Cinema opened on January 18,1967 as a 750-seat single screen theatre under Stewart and Everett Corporation. A second auditorium was added that was adjacent to the original auditorium that had a seating capacity of 304 that opened as the Reynolda Cinema 1 & 2 on Friday March 15,1974 with the premiere attraction DAY OF THE DOLPHIN starring George C. Scott. By the 1980’s,the original auditorium’s 750 seat was split into two sections creating two shoebox auditoriums with smaller screens and was renamed the Reynolda Triple Cinemas until it closed in 1996.
The Reynolda Cinema was not in Reynolda Manor Shopping Center, but across the street from it. Reynold Manor is at the corner of Fairlawn and Reynolda Road, not Silas Creek Parkway.
Francis Coppula’s THE GODFATHER played here first-run at the Reynolda Cinema on March 22,1972.
Great shot of the marquee,nice they kept the one sheet frames.
The library kept up the original poster displays that used to greet patrons at the entrance to the theatre. I believe I only attended this theatre once in the early 90’s to see the Julia Roberts-Nick Nolte starrer ‘I Love Trouble.’ I remember one of the last movies they showed before closing was ‘The Glimmer Man.’
Here is link to photo of marquee (1968):
View link
The theatre was located in the Reynolda Manor Shopping Center at the intersection of Fairlawn Drive and Slias Creek Parkway on the northern end of the city. It was operated under the Stewart and Everett Theatre chain and later on was owned and operated under the Martin Theatres chain and later by Carmike Cinemas.