Holly Theatre
608 Court Street,
Beatrice,
NE
68310
608 Court Street,
Beatrice,
NE
68310
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Reopened as Victory on May 17th, 1942 and renamed August 18th, 1949 as Holly. Ads in the photo section.
Opening as Rialto.
Two Rialto theatres ? Fri, Nov 28, 1941 – 2 · Beatrice Daily Sun (Beatrice, Gage, Nebraska, United States of America) · Newspapers.com
Both The Cinema 2 and the Holly have made the Concersion to digital projection with 3D capabilities.
From the Beatrice Daily Sun on May 16, 1962: The Former Court St. Rialto Theatre at 608 Court, opened its doors for business as the “Victory Theatre,” Frank E. Hollingsworth and Marie Hollingsworth announced.
On January 25, 1941, Boxoffice Magazine said that Frank Hollingsworth, operator of the Pix and Rialto Theatres in Beatrice, was planning to remodel a building almost directly across the street from the Pix into a 400-seat theater. It was expected to be open by March.
The Victory is mentioned in various issues of Boxoffice through the 1940s, and then the September 10, 1949, issue ran an item under the headline “Remodeled Theatres Open” says that, over the weekend, Frank Hollingsworth had opened the Holly Theatre, formerly the Victory, at Beatrice.