Boyd Theatre

28 N. 9th Street,
Allentown, PA 18101

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Additional Info

Previously operated by: Boyd Theater Circuit

Previous Names: New Pergola Theatre, Embassy Theatre

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News About This Theater

Boyd Theatre Allentown just before demolition

Located on N. 9th Street at W. Court Street, the New Pergola Theatre was opened on December 6, 1926. On August 19, 1928 it was renamed Embassy Theatre. On November 27, 1938 it was renamed Boyd Theatre. It was last operated by Frank Buhler Theatres and closed on June 12, 1970 with Clark Gable in “Gone with the Wind”. It was demolished in 1971.

Contributed by Chuck

Recent comments (view all 18 comments)

HowardBHaas
HowardBHaas on July 31, 2009 at 5:30 pm

oops! I noticed it said Allentown. Have now posted it at Easton. Thanks, Richard.

So gorgeous on its exterior.

HowardBHaas
HowardBHaas on July 31, 2009 at 5:47 pm

Chuck,
Sorry. I saw only the photo caption. I didn’t see your comparision. Where are the other photos of the Boyd in Easton? Well, please post any such links on that theater’s page. For obvious reasons, I’m interested in any theaters that Alexander Boyd operated.

kencmcintyre
kencmcintyre on March 16, 2010 at 5:28 pm

Isn’t this theater demolished? Status still says closed.

Here is a photo in November 1939 from Boxoffice magazine:
http://tinyurl.com/ycef7yp

rjs1220
rjs1220 on January 12, 2011 at 4:47 pm

The link for the photo in Boxoffice magazine Mar 16, 2010 post appears to be broken. Is there another way to get the photo? I am the originator of the pennlive.com forum mentioned above in the Apr 17, 2009 post. I am still seeking info that will lead me to the whereabouts of my mother’s painting that last hung in the Boyd in Allentown.

bwmoll3
bwmoll3 on July 30, 2013 at 7:50 am

The Allentown Boyd (there was one in Bethlehem and one in Easton as well) was torn down in 1971 when Pennsylvania Power and Light bought the western side of 9th Street from behind their tower all the way back to Linden Street. The theater on 9th street, opposite from Hess’s Pet Shop on the other side of the street.

PPL tore it down along with a Pep Boys, a flower shop and a bike shop to put in a large data center on the site. A diner that was next to the Boyd was moved a block away to a parking lot. The Diner is still there on the site next to a church on the northeast corner of 9th and Linden Streets.

The Boyd was the 2d largest theater in the Downtown Allentown area in the 1960s, behind the Colonial Theater. I remember seeing my first “R” rated movie there in 1969 “100 Rifles”.. with Jim Brown and Burt Reynolds. I still remember to this day a woman whispering to her husband in the theater.. “He said F****” LOL

Another memory I have of the Boyd was from the mid 1960s was when they showed the movie “The Bible” there. You had to call up the theater to make a reservation to see it, and I went with my grandmother to the box office and the seats were reserved.

Dave7291
Dave7291 on December 30, 2015 at 2:19 am

The Allentown Boyd Theater opened as the “New Pergola” Theater in 1928. The theater had a stage for vaudeville and stage shows, two balconies and main floor seating.

It was renamed the “Embassy” Theater in 1929, and was sold to the A.R. Boyd chain in 1933. The theater was renamed the “Boyd” in 1940.

It was sold in 1971 and closed when property was sold to PP&L Company for expansion of their headquarters building. Torn down and subsequently rebuilt as office building

rivest266
rivest266 on April 23, 2017 at 7:56 am

Became Boyd on November 27th, 1938.

Found on Newspapers.com

Joe Vogel
Joe Vogel on February 21, 2023 at 4:03 am

The actual opening date of the New Pergola Theatre was December 6, 1926.

50sSNIPES
50sSNIPES on April 17, 2024 at 8:07 pm

The Boyd Theatre last operated as a Frank Buhler operated theater before closing for the final time on June 12, 1970 with the 1939 classic “Gone With The Wind”.

Michael R. Rambo Jr.
Michael R. Rambo Jr. on September 12, 2024 at 11:04 am

This Boyd Theatre was never part of Sameric Theatres. The Boyd Theatre in Philadelphia became the Sam Eric Theatre, and closed as United Artists Sameric 4 Theatre.

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