Texas Theater
825 S. Main Street,
Del Rio,
TX
78840
825 S. Main Street,
Del Rio,
TX
78840
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Additional Info
Previously operated by: Paramount Pictures Inc., Rowley United Theatres Inc., United Artists Theater Circuit Inc., Val Verde Theatres Circuit
Previous Names: Strand Theater, Victory Theater, Rio Theater
Nearby Theaters
The Texas Theater was a Robb & Rowley-United Inc. theater which opened originally as the Strand Theater, later became the Victory Theatre, then Rio Theater until at least 1950. By 1957 it had become the Texas Theater, operated by Rowley United Theatres Inc. It was refurbished/remodeled by the Val Verde Theatres Circuit in August 1959. It closed on June 4, 1972.
Contributed by
Billy Holcomb / Billy Smith / Don Lewis
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Recent comments (view all 5 comments)
A view of downtown Del Rio and the Texas Theater.
The Texas ran Spanish movies in the 1960’s until it’s closing in the late 60’s. I was a projectionist at all 3 theaters in early to mid 60’s. UA and the Poag Family were partners in all Del Rio Theaters at that time.
The second Texas Theatre appears to have closed on June 4, 1972. When Val Verde Theatres refurbished the property in 1959, it showed its commitment to Spanish language films with a statuette of Cantinflas at the box office. Spanish language films were programmed from 1943 to 1972 (full time 1959-1972 and two days a week beginning in 1943).
Did Del Rio have two theaters called the Strand? The house that was rebuilt as the Rita Theatre in 1941 opened in 1931 as the Strand.
Prior to being called the Rio, the house that later became the Texas Theatre had been called the Victory Theatre. The name change was noted in the July 17, 1945, issue of the Del Rio News Herald.
The mission style theater in the photo currently displayed above must have been the first Texas Theatre. That assortment of display posters wouldn’t have been seen in the post-war era. If the other photo (the one uploaded by Don Lewis) is correct, the Victory/Rio/Texas is still standing in the 800 block of Main Street, and its address is probably 827 Main.
February 28th, 1943 grand opening ad posted.