Bronco Drive-In
8410 Alameda Avenue,
El Paso,
TX
79907
8410 Alameda Avenue,
El Paso,
TX
79907
1 person
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Opened on 15th October 1959 with a novelty (not named), a Tom.snd Jerry cartoon(not named), and “Sand”.
The marquee was still present in December of 2018, but was removed by May of 2019. However, the horse’s head is still present as of July 2022.
Québécois cinema from Cinepix
Boxoffice, April 27, 1970: “Acquisition of the Bronco Drive-In of El Paso … was announced by B. R. McLendon and Robert Hartgrove, chairman of the board and president, respectively, of McLendon Theatres … The Bronco joins the triple-screen Cinema Park Drive-In at El Paso as a McLendon operation.”
Photo added courtesy El Paso History Alliance.
Grand opening ad in the photo section.
The North Loop Drive In, and the Bronco were two different theatres. The North Loop was later renamed the Lomaland Drive In, and two additional screens were added.
My 1954 El Paso phone book lists this drive in as North Loop Drive In Theatre. “Drive Out Tonight In Your Car For Comfort And Privacy.. There Are Always Top Features At North Loop”
Address listed back then was 8420 North Loop Rd. ULstr 9-9211
Change ZIP code to 79907 in map to make the map link work right.
Here is a BBE View of the current state of the property.
There’s also a swap meet on the site, as well.
This one is demolished, and the Bronco Dance Hall stands on it’s site. However, the old marquee remains – and what a marquee it was. Full horses head with a sign beneath it. Search for the address in Google Maps – you can’t miss it.