Mill Road Theatres
6530 N. 76th Street,
Milwaukee,
WI
53223
6530 N. 76th Street,
Milwaukee,
WI
53223
2 people
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Actual opening date is September 9, 1970.
I worked at Spring Mall theaters from 79 to 81 and remember this theater was allied with it. Also Brown Port. A Mrs Konrad, an old guy named Harold Gallmeyer, I remember old Ben Marcus even came in one after noon to visit.
I was a manager of this theatre during the early 90s and yes United Artists (UA) did take over Capitol Services…1987-1992..hired by Wally !!!
Hal you are right about the early years of ownership of the Mill Road. However the second to last owners of the mill road was UA 1989- 1991 at the very least. I went to this theatre a few times a month. In fact, I applied for a job there in June of 1989. The application had a UA logo on it. Along with the decal by the box office.
Wow has 76th street changed since i worked at this theatre from 1987-1992
I see the UA tag disappeared overnight, I don’t think that was necessary, I was just trying to set the record straight. But UA’s theatre operations in Milwaukee were somewhat complicated, so confusion isn’t surprising. A lot of their theatres, the older ones anyway, were acquired from Prudential Theatres, they didn’t get all of them but they did get most of them, but this one was always an independent. Milwaukee was somewhat unique for a larger city, it always had a fair number of independent first-run theatres, but then the chains invaded, notably UA, and then Marcus, now Marcus pretty much rules the roost, and this being their hometown, I guess that’s not too surprising.
This was not a UA theater, it was owned and operated by Dean Fitzgerald of Capitol Services which also ran the Spring Mall Theater in Milwaukee and later took over the Brown Port. They also were the main player in Madison for many years operating numerous theaters under the Madison 20th Century Theaters name. Mill Road added screens over the years, I think it had 4 or 5 at the end maybe 6 I just don’t remember, but UA never had anything to do with it. They had Northridge for many years not too far from the Mill Road.
Chuck, this opened as Wisconsin’s first automated triple theatre on September 9th, 1970
Load these microfilms into the machine
Preopening ad: View link
opening ad is at this page View link
remember to rewind when you are done.