Capri Theatre #1
404 Division Avenue S,
Grand Rapids,
MI
49503
404 Division Avenue S,
Grand Rapids,
MI
49503
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George C. Nichols, operator of the Superba Theatre, decided to create a new theater from the ground up. The Nichols Theatre launched January 22, 1914, a 540-seat theater designed for photoplays. On July 21, 1918, the venue was renamed as the Rivoli Theatre under new operators. In 1929, the Rivoli was converted to sound to remain viable.
Frank Kleaver took on the venue and, after a refresh, it was rebranded as the Uptown Theatre on August 12, 1933 with Cary Grant in “Gambling Ship” and “Be Mine Tonight” supported by a Pathé newsreel and a Mickey Mouse Cartoon. It closed on April 3, 1960 with Vera Day in “Woman Eater” and Fred MacMurray in “Face of a Fugitive.”
It reopened as the Capri Theatre #1 on September 3, 1965 with Jayne Mansfield in the uncut version of “Promises! Promises!” The Capri closed on June 23, 1968 with Par Harrington in “Agony of Love” and “For Love or Money.” The theatre was torched early the next day permanently ending its run.
Reopened as the Capri Theatre #1 on September 3rd, 1965 and closed in 1968 after a fire. The owner moved to the Bruton theatre.
Newspaper listings for the Uptown Ended in 1958
404 Division Avenue South is the address listed for a house called Nichols' Theatre in the 1916 Grand Rapids Directory, and for the Rivoli Theatre in the 1922 directory.