Rialto Theatre
177 Cotton Avenue,
Macon,
GA
31201
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Additional Info
Previously operated by: Georgia Theatre Company, Paramount Pictures Inc., Publix Theaters Corporation
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The Rialto Theatre opened on August 1, 1921, with Gloria Swanson in “The Great Moment”. Seating was listed at 739. By 1941 it was operated by Paramount Pictures Inc. through their subsidiary Lucas & Jenkins. This theatre became part of the Georgia Theatre Co. chain.
The Rialto Theatre closed in May 1952. It reopened May 16, 1956 and finally closed in 1962. The auditorium has since been demolished, for use as a parking lot. The façade survives and is used as a drive-though to the parking lot.
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Recent comments (view all 8 comments)
The Rialto Theatre was at the other end of this block of Cotton Avenue, demolished yes, however now a parking lot, but you can tell where it was located by the drop off from the street level. My understanding is there was also a movie theatre in about the same spot as this photo in what is now Bibb Music, the second floor still has a ticket window.
Rialto Theatre, Macon, Georgia in 1930. View link
The big tyre in the front was being used as a promotional tool for the Maurice Chevalier film “The Love Parade”. It was at the time claimed to be the largest tyre in the world!
The Theatre Organ Database says that Macon’s Rialto had a tiny Robert Morton pipe organ (II/3) installed in 1921. CT lists an opening date of 1925. Any supporting documents for either date?
The Rialto was built upon the site of the former Macon Theatre by the Southern Enterprises Inc. Circuit of Atlanta with seating for 800 at its launch (500 on the main floor and 300 in the balcony) in August of 1921. It had a $20,000 Robert Morton organ with Powers Projection at launch.
Opened August 1st, 1921 Rialto theatre opening 1 31 Jul 1921, Sun The Macon News (Macon, Georgia) Newspapers.com and Rialto Theatre opening 2 31 Jul 1921, Sun The Macon News (Macon, Georgia) Newspapers.com
Closed in May 1952 and reopened on May 16th, 1956, showing second-run movies. More ads posted.
Reopened as Fine Arts on December 25th, 1960. Another ad posted.
Closed as Fine Arts in 1963.