Natick Sunbrella IMAX 3D Theater

1 Underprice Way,
Natick, MA 01760

Unfavorite 3 people favorited this theater

Related Websites

Tempur-Pedic IMAX Theater, Natick & Reading (Official)

Additional Info

Functions: Movies

Previous Names: Verizon IMAX 3D Theater at Jordan's Furniture. Tempur-Pedic IMAX 3D Theater at Jordan's Furniture

Phone Numbers: Box Office: 886.856.7326

Nearby Theaters

Natick Sunbrella IMAX 3D Theater

One of two IMAX theaters located within a Jordan’s Furniture store, this was the first to open, in 2002. The seats are lined with body-conforming foam and have individual built-in subwoofers in addition to the theater’s powerful sound system. Patrons enter and exit the theater by walking through the furniture store.

Contributed by Christopher Walczak

Recent comments (view all 10 comments)

CSWalczak
CSWalczak on September 20, 2010 at 7:15 am

A picture of the theater from the theater’s website: http://www.jordans.com/en/Imax/Directions.aspx

Ron Newman
Ron Newman on July 9, 2011 at 6:01 am

Corporate sponsorship has changed, and the theatre is now called ‘Tempur-Pedic IMAX 3D Theatre at Jordan’s Furniture’.

Chris Utley
Chris Utley on July 11, 2011 at 3:17 pm

So…an IMAX theatre located inside a furniture store? Now I’ve seen it all!

Ron Newman
Ron Newman on July 11, 2011 at 6:30 pm

Two of them – there’s another at Jordan’s in Reading, MA.

robboehm
robboehm on July 11, 2011 at 8:16 pm

I’m waiting for IMAX at my local Elegent John.

Chris Utley
Chris Utley on July 12, 2011 at 3:46 pm

Perhaps Wickes & Levitz should have utilized a similar concept to avoid going out of business. LOL!

mjlogue
mjlogue on August 3, 2012 at 3:21 pm

Jordan’s is a Massachusetts chain that’s known for being both an entertainment destination and a relatively high end furniture store. Prior to this location, they opened a store that has a motion simulator ride in it, they added the IMAX to this location that is themed after Bourbon Street in New Orleans (where it’s Mardi Gras everyday) there’s a location of the legendary local beach seafood restaurant Kelly’s Roast Beef inside as well. When they opened their ‘bean town’ themed location in Reading (north of Boston) they included another, larger capacity IMAX.

It’s a full size multi-story film-based IMAX project with in seat amplifiers, high quality enough that it was one of the few dozen theaters Chris Nolan approved to screen the IMAX prologue of The Dark Knight Rises in in front of Mission: Impossible – Ghost Protocol last winter.

ridethectrain
ridethectrain on November 15, 2025 at 10:07 pm

Please rename Natick Sunbrella IMAX 3D Theater as per website

50sSNIPES
50sSNIPES on November 16, 2025 at 7:03 am

This first opened as AT&T Broadband IMAX 3D Theater at Jordan’s Furniture on August 21, 2002, sponsored by defunct cable telecommunications provider and former AT&T cable operations division AT&T Broadband. Warren Buffett also made an appearance on opening. When AT&T Broadband went defunct in 2003, Verizon took over as its sponsor.

ridethectrain
ridethectrain on November 16, 2025 at 9:40 am

Please update, theatre opened August 21, 2002 and total seats 279 as per theatre website

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