Natick Sunbrella IMAX 3D Theater

This first opened as AT&T Broadband IMAX 3D Theater at Jordan’s Furniture on August 21, 2002, sponsored by defunct cable telecommunications provider and former AT&T cable operations division AT&T Broadband. Warren Buffett also made an appearance on opening. When AT&T Broadband went defunct in 2003, Verizon took over as its sponsor.

Jordan’s is a Massachusetts chain that’s known for being both an entertainment destination and a relatively high end furniture store. Prior to this location, they opened a store that has a motion simulator ride in it, they added the IMAX to this location that is themed after Bourbon Street in New Orleans (where it’s Mardi Gras everyday) there’s a location of the legendary local beach seafood restaurant Kelly’s Roast Beef inside as well. When they opened their ‘bean town’ themed location in Reading (north of Boston) they included another, larger capacity IMAX.

It’s a full size multi-story film-based IMAX project with in seat amplifiers, high quality enough that it was one of the few dozen theaters Chris Nolan approved to screen the IMAX prologue of The Dark Knight Rises in in front of Mission: Impossible – Ghost Protocol last winter.

I’m waiting for IMAX at my local Elegent John.

So…an IMAX theatre located inside a furniture store? Now I’ve seen it all!

A picture of the theater from the theater’s website: http://www.jordans.com/en/Imax/Directions.aspx