Avenue Theatre
2958 University Avenue,
Riverside,
CA
92501
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Additional Info
Previous Names: Valencia Theatre
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Opened as the Valencia Theatre on November 3, 1948. Boxoffice magazine reported in June of 1949 that the Avenue Theatre would be opening on the 6th June 1949 with Dick Powell in “Station West” & Yvonne De Carlo in “Song of Scheherazade”. It had been furnished with all new equipment. The Avenue Theatre first appeared in the Independent Theatre Guide of the Los Angeles Times on June 12, 1949, playing the second-run films “Down to Earth” and “Allegheny Uprising.” The building with its flat roof and non-descript façade looked like it wasn’t built as a theatre—just a converted commercial space. The newspaper address was listed as being on 8th Avenue, which was later changed to University Avenue. In 1958 it dropped out of the LA Times guide but was not necessarily closed.
The vacant building sat unused for many years and was demolished after 2004.
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Recent comments (view all 1 comments)
It opened as Valencia on November 3rd, 1948, and reopened as Avenue on May 26th, 1949, with an star-studded opening.
Avenue theatre opening 26 May 1949, Thu Riverside Daily Press (Riverside, California) Newspapers.com