Camera 12 Cinemas

201 S. 2nd Street,
San Jose, CA 95113

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Additional Info

Previously operated by: CineLux Theatres, United Artists Theater Circuit Inc.

Firms: Kenneth Rodrigues & Partners

Functions: Office Space, Retail

Previous Names: UA Pavilion Theatre

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News About This Theater

Camera 12 Cinemas (UA Pavilion)

The Pavilion Theatre 8 was intended to boost revenue in downtown San Jose. It was built using funds from the redevelopment agency and opened February 16, 1996 by United Artists. Seating was provided for 3,700, The theatre was not as successful as anticipated. After six months of operation, the United Artists chain announced they wanted to vacate the property. Three years later, with no warning, UA packed up all the equipment (in the middle of the night) and closed the theatre on January 15, 2000.

A May 2002 article in the San Jose Mercury news indicated that San Jose based Cinelux Theatres was interested in re-opening the theatre.

It was reopened as Camera 12 Cinemas on June 18, 2004 with a reduced seating capacity of 2,100. It was closed September 9, 2016 and converted into office & retail use with a miniature golf course.

Contributed by Mike Croaro

Recent comments (view all 23 comments)

SophieNovus
SophieNovus on February 14, 2021 at 1:59 am

Did some more research on the theater. Looks like at one point, an “indoor amusement center” was planned for a section of the theater, but either never came to fruition, or opened, with information lost to the past.

UA actually said that they wanted to vacate the premises a handful of times, with September 1999 being an original date they planned to leave, but never did, due to unknown reasons.

However, in mid-January (15th or 17th) 2000, movie patrons arrived to the theater, only to be told that the theater was “experiencing technical difficulties, and was planned for a remodel”, as police vehicles surrounded the cinema, while movers ripped film projectors and seats out of the theater and shoved them into trailers.

After closing as the Camera 12 in September 2016, Urban Catalyst is currently gutting and restructuring the theater for office and retail, and a recent post from earlier this month suggests that a handful of equipment left behind by Camera Cinemas has been given to the nearby 3Below, which replaced the Camera 3 in 2018.

SophieNovus
SophieNovus on October 14, 2022 at 11:25 pm

The last mention of the theater in the San Francisco Examiner seems to be on January 16, 2000.

rivest266
rivest266 on April 21, 2024 at 11:46 am

Opened on February 16th, 1996. Grand opening ad posted.

rivest266
rivest266 on April 21, 2024 at 2:52 pm

Closed January 15th, 2000, after UA lost $10 million on the theatre. Newspaper articles posted.

SophieNovus
SophieNovus on May 4, 2026 at 9:44 pm

I’ve always wondered on how the original floor layout was before Camera bought out the theater, mainly since I can’t find anything online about it at all.

What I do remember off my personal memories was that as the Camera 12, Floor 1 had 6 theaters with the top 2 floors having 3 screens each, with my personal guesses being either floor 1 had 2 screens split to oblivion to make 6, or that Floor 1 originally had 3 screens with the top levels having 2 each

SophieNovus
SophieNovus on May 6, 2026 at 2:05 am

Found some rough floor plans for this scourging online, turns out Floor 1 indeed had 2 giant screens later turned into 6 with each screen becoming 3, with the only addition to the top 2 floors being stadium seating from what I remember.

Edward Havens
Edward Havens on May 12, 2026 at 1:39 am

It was a poorly designed and generally crappy theatre. I saw Cronenberg’s Crash there, and I never went back again.

Scott Neff
Scott Neff on May 12, 2026 at 10:17 am

You sure it wasn’t the content that turned you off? (Kidding)

If I recall, San Jose wanted Century to build it much earlier than 1996. Century didn’t want to since they had a lock on most of the South Bay with the Winchester domes and Mountain View 16. The city finally convinced UA to operate the theatre but even then Century maintained a clearance for most of its life which ultimately led to the theatre playing mostly bombs with very little attendance.

Scott Neff
Scott Neff on May 12, 2026 at 10:22 am

Also – why did I think this was a 9-plex at some point under UA? Am I crazy?

SophieNovus
SophieNovus on May 15, 2026 at 5:02 pm

Now to be fair it kinda is weird knowing the bottom floor only had 2 screens instead of 3

Additionally yeah everything I’ve seen this theater advertise as the UA Pavillon were mostly disappointments or films forgotten to time; only exceptions I’ve seen really have been My Best Friend’s Wedding and Primal Fear, or Fight Club even if a Facebook reply is of use; combined with the underwhelming attendance of the outdoor parallel to this, I’m not too surprised why this theater died too soon as the UA despite its intriguing design

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