Madison Theatre
2801 Memorial Parkway SW,
Huntsville,
AL
35801
2801 Memorial Parkway SW,
Huntsville,
AL
35801
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Grand opening ad and picture posted.
This theatre was not “twinned” by splitting the auditorium, but by adding a second theatre to the south side. That second theatre was long and narrow, with a small screen.
When the Madison theatre opened in 1967, it was on the north end of the open strip shopping center known as Parkway City next to Montgomery Ward. It was state of the art and featured high back rocking chair seats. On the south end of the shopping center was a second department store, Pizitz, along with a GC Murphy dime store and a Hornbuckle’s Record Store. A major tornado hit Huntsville in 1974 demolishing most of the south end of the shopping center. The center was rebuilt in 1976 and became a one story enclosed mall with Wards still anchoring the south end, the Madison inside the mall and twinned, and Pizitz still anchoring the south end. The Pizitz store was a two story store. A Parisian department store was added at the south end of the mall. Many new stores were represented, including a Piccadilly Cafeteria, and a Camelot Music. The entire mall was demolished in 2002 and reopened as Parkway Place, an upscale two story enclosed mall with Dillards and Belk (which replaced the Parisian name). No theatres are in the new mall.
The Madison Theatre was one of over 341 theatres that was equipped with Norelco 70/35mm projection equipment.