Chief Theater

211 SE 5th Street,
Madras, OR 97741

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1952 photo credit Roadside Attractions website, via Vintage Bend Facebook page.

Built in 1940 and closed in 1988. Owned and operated by Denzel & Wilma Piercy, who also owned the K&D Drive-In in Madras.

Today Madras Vision Source stands on the former Chief Theater site.

Contributed by David Zornig

Recent comments (view all 2 comments)

DavidZornig
DavidZornig on May 27, 2019 at 1:43 pm

From the obituary for Wilma Piercy. She married Denzel M. Piercy on June 26, 1935, in Prineville. He was in partnership with his brother Kenneth in running the Lyric and Pine theaters in Prineville. Mrs. Piercy became a partner when they bought the Chief Theater and built the K & D Drive-In Theater in Madras. They enjoyed their role of providing movies for the community for many years until they retired in 1972.

https://pamplinmedia.com/component/content/article?id=136149

DavidZornig
DavidZornig on May 27, 2019 at 2:08 pm

Insight into the running of the Chief Theater by one of it’s one time owners in this 2005 response to an editorial.

https://pamplinmedia.com/component/content/article?id=136720

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