Chief Theater
211 SE 5th Street,
Madras,
OR
97741
211 SE 5th Street,
Madras,
OR
97741
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Insight into the running of the Chief Theater by one of it’s one time owners in this 2005 response to an editorial.
https://pamplinmedia.com/component/content/article?id=136720
From the obituary for Wilma Piercy. She married Denzel M. Piercy on June 26, 1935, in Prineville. He was in partnership with his brother Kenneth in running the Lyric and Pine theaters in Prineville. Mrs. Piercy became a partner when they bought the Chief Theater and built the K & D Drive-In Theater in Madras. They enjoyed their role of providing movies for the community for many years until they retired in 1972.
https://pamplinmedia.com/component/content/article?id=136149