Joy Drive-In
5910 W. Marshall Avenue,
Longview,
TX
75604
5910 W. Marshall Avenue,
Longview,
TX
75604
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More details and names from the June 8, 1947 edition of the Longview News-Journal:
Construction is to begin immediately on a $50,000 drive-in theater, midway between Longview and Gladewater, just east of the Kilgore cutoff and highway 80 intersection.
The project is being financed by Park Amusement Co., organized by Frank Bolton Jr., and Henry Gossett Jr., local attorneys, and owners of the Gregg theater, Longview; with Dolmor theaters, an independent chain of theaters operating in Texas and New Mexico, headed by Bill Morrow of Longview and Lester Dollison of Sherman.
Boxoffice, July 17, 1947: “Bill Morrow will open his new drive-in between Gladewater and Longview around August 1.”
Boxoffice, Aug. 23, 1947: “The Colonial, W. M. Morrow’s new drive-in theatre, located on the Longview-Gladewater highway, had its formal opening August 5. The opening screen attraction was "Boom Town.” "