AMC Lincoln Square 13

On November 18, 1994, on the site of a demolished post office, the circuit then known by the Sony Theatres moniker introduced what immediately became the nation’s busiest multiplex at Broadway and W. 68th Street.

Construction of the Millennium Partners development known as Lincoln Square began on Manhattan’s Upper West Side in 1992. The $250 million mixed-use project, covering the block from Broadway to Columbus Avenue between W. 67th Street and W. 68th Street, was to rise 545 feet and encompass 800,000-square-feet. The developers took the unusual path of selling and leasing much of the complex’s space before construction had begun. Among the tenants of the 8-story commercial base, to be topped by a 38-story apartment tower, was Loews Theater Management Corporation. Plans for a nine-screen movie theatre with a traditional external box office and no inner lobby or unusual interiors were first conceived by Sony Pictures Entertainment Executive VP Lawrence Ruisi and Chairman Peter Guber. When Jim and Barrie Lawson-Loeks joined Loews/Sony Theatres as co-chairs in 1992, they envisioned a different complex, one that would include a mural-adorned lobby, movie palace ornamentation, indoor ticket selling stations, and more.

Sony Theatres Lincoln Square was designed by the firm of Gensler and Associates. The theatre’s lighting scheme was executed by Gallegos Lighting and the building’s 75' tall by 130' wide lobby mural was produced by EverGreene Painting Studios. (If ever gazing upon the mural, look, among the images from “Lawrence of Arabia”, “It Happened One Night”, and other classic films of Sony [Columbia] Pictures' past, for the embedded names of Sony/Loews executives of the era).

Upon its opening, the theatre totaled 3,046 seats and featured nine traditional exhibition auditoriums, each with a name and plaster/molded-fiberglass entrance paying homage to a grand movie palace of Loews' past. Among these were the Valencia, Kings, State, Capital, Paradise, and Jersey. The entry portals were designed as stylized representations of the old-time movie palaces. (The Paradise, for instance, has an Egyptian theme.) The grandest of the nine theatres bore the name “Loew’s”, since the circuit’s previous designation was, at the time, retired.

This premiere auditorium was modeled after the Thomas Lamb-designed Loew’s 72nd Street theatre (demolished in 1961) and reinterpreted that venue’s Thai-temple inspiration. The theatre featured a red and gold color scheme, hand-carved designs atop gilded columns, a chandelier, a proscenium arch featuring elephants and palm trees, a gold show curtain, and a balcony. A two-minutes-long lighting pre-show was created by Patrick Gallegos, using equipment mounted on the balcony rail and footlights, to accompany a commissioned score by Jonathan Brielle. The auditorium housed 876 seats, a 65 feet wide by 26 feet tall screen, was 70mm capable, THX-certified, and opened with state of the art audio. Later, it featured Dolby Digital, SDDS 8-channel, and DTS.

Perhaps the facility’s most attention-grabbing feature was the Sony IMAX Theatre. Billed in advertisements of the time as “The 8-Story Wonder of the World”, the theatre featured 600 seats (not included in the nine-screen total cited above), the United States' largest theatrical screen measuring 100' by 80', and was reached by means of what was claimed to be the world’s largest free-standing escalator. It was the first IMAX theatre in the U.S. to be operated by a major exhibition circuit and also the first to exhibit 3-D films in the large screen format. The debut IMAX features were “The Last Buffalo”, which had previously been exhibited, and the premiere engagement of “Into the Deep”. On April 21, 1995, the theatre presented the first fictional IMAX film, “Wings of Courage”, starring Val Kilmer and Elizabeth McGovern and directed by Jean-Jacques Annaud. The film was the earliest to make use of the new IMAX 3-D Personal Sound Environment System. On October 20 of that year, “Across the Sea of Time” was presented, along with the ability for the audience to listen to the film in the language of their choosing via the four audio tracks available in their headsets. The IMAX theatre features a system by which, in a process lasting fewer than 40 minutes, each of the audience headsets is run through a fine mist of water and lens cleaning fluid between shows. Security panels sound alarms should a headset be mistakenly removed from the auditorium. In addition, the auditorium’s porthole glass is intentionally oversized, in order to allow the interested to peer into the projection booth, home to 7.5' wide film platters.

All of the building’s auditoriums, including 3 basement theatres added on March 3, 1995 and originally intended to exhibit art house fare (a plan that was never executed), are reached via a ticket lobby featuring numerous automated ticketing kiosks and a Deco-inspired, 8-station box office at the end of a terrazzo floor with embedded brass stars (intended to be engraved with the names of stars visiting the theatre for premieres of their films). Patrons visiting one of the original 9 auditoriums enter an enormous concession lobby through an entryway replicating the gates of Sony Pictures Entertainment’s Culver City studio lot. Floor-to-ceiling structural columns are disguised as palm trees and large screens display trailers for upcoming attractions. A frieze features the names of Hollywood stars and encircles the space. The below-street-level auditoriums, which brought the facility’s total seat count to 4,144 (including IMAX), share a lobby showcasing a black-and-white mural paying homage to 1930’s Hollywood and an auxiliary concession stand. One of these auditoriums was originally equipped with joysticks for the age of interactive movies intended to be ushered in by 1995’s “Mr. Payback”. (The basement space was originally reserved for a neighboring tenant, Barnes & Noble.)

During its opening weekend in 1994, the Lincoln Square drew 33,000 paying customers and grossed more than $202,000 at the box office. The opening features were “Star Trek Generations” (generating $100,000), “The Professional” ($46,000), “Miracle on 34th Street” (1994), “The Lion King” (in the first weekend of a holiday-season re-release), and “The Swan Princess”. In the years since, Sony/Loews/Loews Cineplex Entertainment has striven to maintain the theatre’s technological pre-eminence. The premiere Loews auditorium is THX-certified. AMC now operates the theatre, having purchased the Loews Cineplex theatres. The seating capacity in 2018 was reduced to 3,254. In November 2019 the former Loew’s screen was renamed Dolby Cinema at AMC and the seating capacity was reduced from 876-seats down to 291-seats, giving a total seating capacity of 2,669.

Recent comments (view all 1,712 comments)

Joshua Bilmes on October 14, 2024 at 1:46 pm

Getting new seats. A row of rockers in the lobby with more leg room promised, and Theatre 8 aka Avalon screen is roped off for refurbishment.

Gerald Rivera on October 15, 2024 at 10:45 am

Finally it’s about time this theater are getting new reclining seats can’t wait to see what the AMC Lincoln Square 13 looks like

Joshua Bilmes on October 17, 2024 at 6:23 pm

Theatre 8 less blocked off today, and, wow New rocker seats in a hardwood seating bowl, full rows have 13 seats instead of 15. Three fewer rows of seats. I am counting 121 total spaces seats and wheelchairs down from an occupancy sign that still says 192.

Joshua Bilmes on November 3, 2024 at 7:47 pm

Theatre 5 (Valencia) has been de-seated as the installation of the new seats is moving fast, and could be complete before the big Thanksgiving weekend. At least half the screens are upgraded.

ridethectrain on November 26, 2024 at 12:34 pm

Please update, total seats is 2455, All screens now have plush seating except Dolby which is recliners.

Theatre 1 291 (Loews) (Dolby CInema at AMC)

Theatre 2 235 (KINGS) 70MM DTS Equipped

Theatre 3 214 (STATE)

Theatre 4 193 (Olympia)

Theatre 5 206 (Valencia)

Theatre 6 110 (Capital)

Theatre 7/8 120 (PARADISE)(AVALON)

Theatre 9 138 (MAJGESTIC)

Theatre 10 101 (CANAL)

Theatre 11 115 (PALACE)

Theatre 12 145 (JERSEY)

Theatre 13 472 (IMAX Laser/70MM)

RealD 3D in screens 2,3, 4, 5, 7, 8, 9, 11 and 12

Gerald Rivera on November 26, 2024 at 5:37 pm

Looking forward to go this theater to check out the new reclining seats I haven’t been to this theater for a while

Joshua Bilmes on November 27, 2024 at 4:27 pm

They can’t lose the capacity with recliners. As is, losing a third of the seats in the regular auditoria will greatly limit either sales or limit variety of offerings for the four or six weekends a year that they have a Real Pain or similar on a two or three location NYC platform opening. Tonight, Moana, Wicked, Gladiator 2 and Queer all have 7/8pmish showtimes that would have long ago sold out or be down only to the front row seats no one wants to buy if recliners had cost dozens more seats from each screen. 4150 seats when it opened thirty years ago, now C Train says 2450. If attendance drops to where they can give up too many more seats in one of the country’s most successful theatres, more of our cinema treasures will be fitness centers. I could see them going the Prime or Dolby route for another two screens to have more upcharge opportunity and getting down to 2200 reclining seats.

Lionel on November 27, 2024 at 10:47 pm

It’s interesting to see the evolution of marketing to attract audiences over time. In the 1950s, when wide screen processes were unleashed to fight the competition of television, it was about “Go to a theater and experiment something completely different from what you have at home”. Today, it is “Don’t be afraid to go to a theater, you will find exactly the same than at home, you can drop your fat @ss in an enveloping armchair, extend your legs and remove your shoes for everybody to see your holey socks, have a full meal and put your plate on the armrest tray”. What’s the next step? “Come in pajamas to avoid the hassle of changing clothes when coming home after the night show”?

I’m one of those who actually don’t like this transformation of the theater experience. I miss the time where going to the cinema meant at least 500 people gathering to sit in rocker seats which were comfortable but not enough as to fall asleep.

Set aside the seating capacity, it’s a sign of the times. I’m from Europe but I assume the situation is the same in New York. Just yesterday, my 84-year-old dad found an old pair of cufflinks he was wearing, he said, when going to the cinema with his parents on Saturday nights in the 1950s and 1960s. They were regulars of a 3,000-seat movie palace from the golden age where the audience listened to the film in a quasi-religious silence and everybody dressed up to go to the cinema because it meant urbanites going out on the town.

Bill Huelbig on November 28, 2024 at 2:23 am

I only used that reclining button one time. I think it was one of the Harry Potter movies. I promptly fell asleep and woke up 10 minutes before the end. I never used that feature again.

Gerald Rivera on November 28, 2024 at 6:20 pm

Looking forward to see new movie on my birthday on February 14th,2025 to see the Captain America the new brave at this movie theater hopefully the movie doesn’t get sold out