Rose Theater
200 N. Main Street,
Morton,
TX
79346
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Located at the northeast corner of N. Main Street and E. Wilson Avenue. The Rose Theater was opened on July 12, 1950 with June Haver in “The Daughter of Rosie O'Grady”. When I last saw it in the late-1970’s it sat lonely and deserted in the empty farming town of Morton. It was situated on a corner, a tan brick building, featuring some dark red ceramic tile and Rose spelled out in individual letters on the overhang. It must have been a popular place in its time. It was last used as a church, named Miracle Center. It was still standing in a vacant/derelict state in 2007 and had lost its marquee and name signage. It was still standing in 2023.
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My photograph of the ROSE www.flickr.com/photos/lastpictureshow/219553767/
DON -how old is that pic?
Hello longisland. The ROSE photograph is 28-30 yrs old.
As of 2013, the Rose Theater was still standing.
According to Google, it was still standing in 2018. Looking a little shabby, though.
Two trade publications noted the opening of the Rose Theatre in Morton. The first of three items to appear in The Exhibitor was this one from the August 9 issue:
A second item appeared in the issue of August 23:The third mention, in the September 23 issue, was part of an item about the Blankenship circuit:A brief item in the August 2 issue of Variety also noted the opening. The Rose was the second house at Morton for Wallace Blankenship, the Wallace Theatre there having been opened in 1935.I forgot to put the year in that comment. The trade journal items were all published in 1950.
The July 12, 1950 grand opening ad with “The Daughter of Rosie O'Grady” is in photos.