Holiday Drive-In
9900 Page Boulevard,
Overland,
MO
63132
9900 Page Boulevard,
Overland,
MO
63132
2 people
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Additional Info
Previously operated by: AMC Theatres, Mid-America Cinema Corp., RKO
Firms: Gerhardt Kramer Associates
Nearby Theaters
The Holiday Drive-In opened June 5, 1955 with Frank Sinatra in “Suddenly” and Rory Calhoun in “A Bullet is Waiting”. Originally a single screen ozoner, it was later twinned and then four screened. It could accommodate 1,200 cars. This was the flagship of the Mid-America Cinema Corp. as far as drive-ins were concerned. This also had the office complex that housed the offices for the Mid-America Cinema Corp.
Most notable of the Holiday Drive-In was the huge marquee that sat at Page Boulevard with the large neon lettering spelling out Holiday. It had stars and rockets moving all over the marquee in neon. The marquee lit up Page all around the main entrance to the drive-in. About the time that Mid-America Cinema Corp. went out of business and sold their theatres to AMC the drive-ins were on their way out and the Holiday Drive-In closed at the end of the 1985 season.
An office complex has been built on the site of the drive-in.
Contributed by
Chuck Van Bibber
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Recent comments (view all 34 comments)
More pics of the Holiday (and a plethora of movie ads) here: St. Louis Flashback Movie & Drive-In Theatres
Thats a nice link Chris,Thanks.
Crossing my fingers in hopes that someone out there in cyberspace has pics of the Holiday in the midst of its 4 screen era!
Been a LONG LONG time since I’ve seen that building. :)
Mid American had a screening room in their office building much like the Fox did in their basement. Movies were prescreened before their release. (Info passsed on from Brother Van Bibber)
Description has the opening year a tad early…venue opened June 5, 1955 with bill of “Suddenly” and “A Bullet is Waiting.”
February 27th, 1976 grand opening ad a 4-screen drive-in as well as the June 5th, 1955 original ad in the photo section.
Ahnnamaria did you work at the Cave Springs Cinema (Mid-America)?
Not sure what to make of this tidbit. The Holiday’s newspaper ads from Dec. 31, 1955 and Jan. 1, 1956 mentioned that it was “Now open under new management”. Then the Jan. 11, 1956 issue of Motion Picture Daily wrote, “Dick Fitzmaurice, former manager of the Rivoli Theatre in downtown St. Louis, has leased the Holiday Drive-in in Overland, St. Louis County, and has reopened it.”
By 1963, Fitzmaurice was working for Mid-America. Why would the company have leased the Holiday to him so soon after opening it?
The theater needs to be added in the Mid-America Cinema Corp. previously-operated list.
The Holiday Drive-In closed after the 1985 season and was last operated by RKO. It probably closed due to AMC Theatres' purchase of RKO Mid-America.