Embassy 1,2,3 Theatre

Joe, since asking for the photos in a haiku or free-form peom didn’t work, how about using a limerick?

There once was a theater called Mark

Played movies until it went dark

So where are the pics

To prove that this flicks

Existed, and not just a lark?

to techman707- just wanted to say Hello and hope that

           some day real soon you will find a 
                           photo of the triplexed "DeMille" with
                           Mark 1/2/3 actually on the marquee. as
                           i said i often went there after the
                           tri-plexing and never remember seeing
                           it on the marquee. 
              
                           one new question. for the past several
                           years the huge sign that wraps around
                           the building has advertised Broadway
                           shows. now what was the last film to 
                           play the "DeMille" that used the
                           wrap around sign? 
                

Scorpionfury… a recent comment here posted a link to a photo of the ceiling in the gift shop, which is a remnant of the old Demille Theatre (not sure if it dates back to the Columbia). I’ve also read that, while much of the theater’s interior was gutted, some of the auditorium decor remains in the dining area of the Famous Dave’s BBQ, around the corner on West 47th Street.

I moved to NYC in 2006 and this place had not yet become the “Phantom of Broadway” giftshop, but was still boarded up with a ‘theatre space for lease’ sign hung on the old marquee. In 2008 when the gift shop opened I was there opening day because the “theatre space” that had been boarded up intrigued me. Sadly, the only thing I saw from the original (and this may even be from when it was an actual vaudeville theatre) arched foyer ceiling…painted a beautiful Cerulean Blue with silver stars. The chandelier I’m sure hung there was long gone. I took a picture but can’t find it to post it. ANyone else seen this? Know anything about it? From what the shop owner knew, the main theatre was still intact and the gift shop was just using what had been the lobby. It’d sure be neat to see the inside.

Hello to Techman707-

i was wondering if you’ve located a photo of the front of the theater when Mark1/2/3 was actually on the marquee yet. as said i went to the theater often enough after it was tri-plexed so i should have come across Mark ½/3 on the marquee on at least one or two occasions. but i simply don’t recollect it. hopefully you have found a photo.

<Tinseltoes on June 16, 2011 at 7:08 am

Fifty-one years ago today, Alfred Hitchcock’s “Psycho” opened its NYC premiere engagement at the DeMille and the Baronet on the East Side, both then under Walter Reade management. The booking is still remembered for its innovative “No one admitted after the start of a performance” policy.>

Actually “All About Eve” had used the same gimmmick ten years before “Psycho” and had to abandon it after one week when audiences refused to show up on time.

I think there is a “remove” icon available as soon as the post is published, but I don’t know how long it stays there.

Fine. Anyone can learn how to create links using the new system. But, in my opinion, the CT staff foolishly removed the ability to preview one’s comment before submitting. Being able to preview one’s comment is crucial, in my opinion. One shouldn’t learn their link wasn’t correct only once the comment is posted, nor should any reader be subjected to an inactive link. (The lack of a preview option, by the way, is why I did not provide courtesy links to the theaters present in the CT database in my recently-posted “Raiders” tribute article.)

I posted a page from the NY Daily News from August 1960 which shows the “Psycho” wraparound sign. It’s on this theater’s Photos page. It’s not the greatest picture of the sign, but at least you can see what it looked like. Hopefully someone will find a better shot of it.

I thought I had one of the corner sign with the crack running through the word Psycho and on the bottom it had the line about not being admitted after the start. I have so many different drives, I can;t find anything anymore.

I’d like to see a photo of the corner sign when they ran “Those Magnificent Men In There Flying Machines”. It was a mototized sign with a pair of legs spinning around.

Some day all the posts will be HD video.-LOL

This website link should bring up the Psycho marquee and other shots of the Demille but not the Psycho signage. (Nice website, btw.) http://thehitchcockpapers.wordpress.com/2009/03/15/psycho-at-the-demille-theater/