Embassy 1,2,3 Theatre

707 7th Avenue,
New York, NY 10036

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Embassy Tri-plex Theatre

Originally opened on January 10th, 1910 as the Columbia Theatre on Times Square at the northeast corner of W. 47th Street and Broadway/7th Avenue inside a steel frame office building. It operated as a burlesque theatre and was designed by noted theatre architect William McElfatrick.

Walter Reade bought the theatre in 1928 and rebuilt it into a movie theatre. A major renovation was undertaken by architect Thomas W. Lamb who removed the two original balconies and place a single balcony in an Art Deco style auditorium. It reopened in October 1930 as the Mayfair Theatre, screening movies, with RKO as the operator. In 1935 it was taken over by Loew’s Inc. on a 10-years lease. By 1950, it had been taken over by the Brandt Theatres chain.

The name was changed to the DeMille Theatre when road-show, reserved-seat movies were popular during the early-1960’s. World Premiere’s of 70mm movies at the DeMille Theatre included “Spartacus” (October 6th 1960) “The Fall of the Roman Empire” (March 26, 1964) and “Hawaii” (October 10, 1966).

In late-1976, the theatre became the Mark I,II,III. The triplexing was crudely done by putting a wall dividing the balcony down the center, creating a a very narrow tube that inclined upward. One entered near the screen and had to climb very steep steps to reach the seating area.

It became the Embassy 2,3,4 Theatre in December 1977 when Guild Enterprises took it over. (The Embassy 1 Theatre was on Broadway at W. 46th Street, almost adjacent to the Palace Theatre). In 1997, after the Embassy 1 was closed for conversion into the Times Square Visitor Center, this theatre was renamed Embassy 1,2,3 Theatre. The Embassy 1,2,3 Theatre was one of the last Times Square movie houses to close.

It was shuttered for several years, until around 2007, when it was virtually gutted and converted into a Famous Dave’s BBQ Restaurant. This had closed by May 2013 and the building was demolished in spring of 2015.

Contributed by William Gabel

Recent comments (view all 1,044 comments)

bigjoe59
bigjoe59 on August 27, 2019 at 3:25 pm

Hello-

to DEFG – I still prefer the 1956 Paramount version. why in

      God's name would a 7 1/2 Russian version leave out
                        Dolokhov rescuing Pierre at the end? especially 
                        since Dolokhov apologizes to Pierre for his affair
                        with Helene and any hurt it caused Pierre. 
                
                        also I love Nino Rota's score to the 1956 film.
                        I have it on cd and have played it many times. 
                
                        as to your note of "very poor casting" I thought
                        Audrey Hepburn WAS Natasha. 
                
                        two other critiques of the Russian film.
                        while Napoleon is scene thru out the 7 1/2 hrs. 
                        he never has any dialogue or any acting 
                        scenes. 
                
                        there were live sync sound short films in the 
                        1920s so why would the most expensive film ever
                        made at the time not have such? the poorly dubbed
                        in Russian dialogue was a big disappointment. 
                
                        my favorite version of War and Peace is now the 
                        8-part 2016 BBC production. 
                  
bigjoe59
bigjoe59 on August 28, 2019 at 12:02 pm

Hello-

to DEFG- I thank you for your reply but I’m a bit confused. are you saying the scene toward the end of the 1956 film and the 2016 BBC mini-series where Dolokhov rescues Pierre as Napoleon’s troops are leaving Russia was invented and doesn’t occur in the novel?

also might you know why Russian films in 1968 still weren’t doing live sync sound but dubbed in the dialogue in post production?

vindanpar
vindanpar on September 13, 2019 at 10:29 am

Didn’t Melanie do a concert here in the 70s?

bigjoe59
bigjoe59 on September 19, 2019 at 2:13 pm

Hello-

does anyone remember the last film advertised on the
HUGE sign over the Astor and the Victoria was?

Bill Huelbig
Bill Huelbig on December 29, 2019 at 5:24 am

Frank Langella as “Dracula” was up there in 1979.

ridethectrain
ridethectrain on December 29, 2019 at 7:01 pm

Photos of the Embassy 2 3 4 is on Cinema Tour website https://www.cinematour.com/tour/us/24564.html

Al Alvarez
Al Alvarez on December 29, 2019 at 7:35 pm

ridethectrain, have you found any pics of the marquee as the Mark Triplex?

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