Peepland

711 Seventh Avenue,
New York, NY 10036

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Peepland

Viewing: Photo | Street View

This theatre started life in the 1970’s as a Spanish language twin. Only the box office was on street level, everything else was down a flight of stairs in the basement. It then became porno, known as Cine 1 & 2.

Suprisingly in the mid-1980’s it went back to showing commercial movies. It started out showing second and third rate first run (“Garbage Pail Kids”, “He’s My Girl”). The grosses were never great but the theatre being open to 4AM helped the box office. Then the owner made a deal with City Cinemas for almost two years. One of the “Lethal Weapon” movies actually opened here first run on Broadway in both of its screens.

It became the Fantasy Twin Theatre. In the late-1980’s, another screen, possibly located in a space upstairs operated as the Jocx Cinema screening Gay male porn. A fourth screen was also in operation.

The theatre then went back to porno renamed Show Follies Center, and then Peepland. This operated until the city’s huge cleanup of Times Square. Around 2002, at least part of the theatre space was converted into an Off-Off Broadway theatre space and events venue, known as the Sage Theater. This was a short lived venture, and the building is now used selling tourist souvenirs and t-shirts.

Contributed by RobertR

Recent comments (view all 50 comments)

Ed Solero
Ed Solero on August 23, 2007 at 1:25 pm

That’s a crying shame, Hollywood. Email me privately, please. I loved your collection and would love to see some of the latter photos you posted since I was last on here (I’ve been on a CT sabbatical) if we can arrange it. On behalf of the good citizens of NYC, may I say we’re not all that bad! Thanks so much!

Mike (saps)
Mike (saps) on August 23, 2007 at 2:37 pm

Hey Ed, if Hollywood emails you some of his photos (and he has posted tons) maybe you could re-post them. And then we can rip YOU a new one!

Ed Solero
Ed Solero on August 23, 2007 at 5:44 pm

Ha ha, saps. I’ll try not to take it too personally if it does come to that.

I’m still trying to figure out why anyone would be making arrogant remarks in the first place (though, given some of the cantankerous know-it-alls we encounter on this site, I’m hardly surprised). All CT members should be thankful that Hollywood was eager to share his photographs with us. I would think that such posts are among the most (if not THE most) popular kinds of submissions on the site. It’s one thing to wax poetic about a vanished cinema treasure – but to offer up an image of that which no longer exists (regardless of one’s definition of “treasure”) would seem to me to be an invaluable contribution.

Mike (saps)
Mike (saps) on August 23, 2007 at 10:34 pm

And to see the posts of old newspaper movie ads is a real treat, too.

Ed Solero
Ed Solero on December 11, 2007 at 8:20 pm

I think an AKA should be added here for Show Follies. The 1993 image I posted back on September 12, 2006, shows that the marquee boasts of “4 Theaters” showing “8 (XXX) Movies.” These may well have been video projections, but they were projections of feature movies nonetheless and would qualify as cinema (albeit in its absolute lowest form). AlAlvarez also posted of a Jocx cinema located at this address and advertised in a 1989 issue of the Village Voice as featuring all-male porn. I presume that these programs were presented in a separate area (perhaps upstairs) from the original Cine 1 & 2 auditoriums during the West Side Cine days. This space was likely re-used when Richard Basciano took over the entire facility and opened up as Show Follies.

AlAlvarez
AlAlvarez on April 13, 2009 at 8:25 am

As the Fantasy Twin, although I don’t remember it being called that.

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RobertR
RobertR on April 17, 2009 at 12:40 pm

That pic above as the Fantasy I believe was the last time it was used as a theatre. Here it is as a Spanish Twin
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KingBiscuits
KingBiscuits on June 10, 2009 at 4:44 am

Some films that the Cine Twin played in 1987 (the first year that the theatre was listed in the New York Times):

Platoon (second run)
Commando Squad (first run)
Beverly Hills Cop II (second run)
Dragnet (second run)
Snow White and The Seven Dwarfs (first run)
Adventures In Babysitting (second run)
Can’t Buy Me Love (second run)
The Garbage Pail Kids Movie (first run)
He’s My Girl (first run)
Barfly (second run)
Teen Wolf Too (second run)
The Stranger (first run, Manhattan exclusive)
Home Is Where The Hart Is (first run, Manhattan exclusive)
Leonard Part 6 (first run, on both screens)

KingBiscuits
KingBiscuits on June 12, 2009 at 8:15 am

The theatre began its association with City Cinemas around November or December 1988. The first two movies I noticed on the City Cinemas block ad printed were Crossing Delancey and Mystic Pizza (both films deep into their runs).

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