711 7th Avenue,
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This theatre started life in the 1970’s as a Spanish language twin. Only the box office was on street level, everything else was down a flight of stairs in the basement. It then became porno, known as Cine 1 & 2.
Suprisingly in the mid-1980’s it went back to showing commercial movies as the Lesser Cine Twin. It started out showing second and third rate first run (“Garbage Pail Kids”, “He’s My Girl”). The grosses were never great but the theatre being open to 4AM helped the box office. Then the owner made a deal with City Cinemas for almost two years. One of the “Lethal Weapon” movies actually opened here first run on Broadway in both of its screens.
It became the Fantasy Twin Theatre. In the late-1980’s, another screen, possibly located in a space upstairs operated as the Jocx Cinema screening Gay male porn. A fourth screen was also in operation.
The theatre then went back to porno renamed Show Follies Center, and then Peepland. This operated until the city’s huge cleanup of Times Square. Around 2002, at least part of the theatre space was converted into an Off-Off Broadway theatre space and events venue, known as the Sage Theater. This was a short lived venture, and the building is now used selling tourist souvenirs and t-shirts.
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