AMC Loews 34th Street 14

312 West 34th Street,
New York, NY 10001

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bamtino on April 19, 2005 at 2:23 am

The reserved seating concept was actually introduced to the Loews circuit with the opening of the Loews Waterfront Theatre in 1998.

A few other notes on the 34th Street:

Shortly after its opening in the autumn of 2001, the theatre served as the testing ground for the company’s Reel Moms program, which caters to caregivers with infants. The program, brainchild of LCE VP of Marketing John McCauley, proved such a success that it was expanded to twenty cities within two years and spawned imitators throughout the industry.

Within just a year of opening (and presumably because of disappointing attendance), the theatre’s ticket price was reduced to $8.99, a relative bargain in Manhattan.

The theatre’s web address is View link