Comments from Mike Rogers

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Mike Rogers
Mike Rogers commented about Columbia Square Cinemas on Oct 9, 2009 at 5:47 pm

COLUMBIA ONE… When Elvis died we did like many theatres and showed ELVIS ON TOUR and THAT’S THE WAY IT IS. I could not believe the people taking pictures of this filmed concert.I TRIED to tell them all they would have is a blank picture. THEY knew nothing about film speed.

COLUMBIA ONE….. THE SEDUCTION OF JOE TYNAN as one of our better 1979 movies,Alan Alda and an unknown MERYL STREEP. I SORTA THOUGHT IT WAS LOOSELY BASED ON Sen.Ted Kennedy.

COLUMBIA ONE….AVALANCHE EXPRESS Opens to bad business. I THOUGHT it would do well with Robert Shaw and Lee Marvin.Seems like word leaked out and this is way before cable yak shows that Shaw had died before the soundtrack was finished and he had to be re-dubbed.Sadly, it was to be one
of Marvin’s last films. MAYBE we outta give it another look.

COLUMBIA TWO….. We played the 1978 Michael Douglas movie COMA to real good crowds. Mediacl flick.Medical College of Georgia located here. MAGIC also played in Columbia Two.

COLUMBIA ONE…… How did we ever get DONA FLOR AND HER TWO HUSBANDS in 1978 i cannot explain it. In Portuguese and sub titles. IT was pretty hard core of a R RATING IN THOSE DAYS.

COLUMBIA ONE…… On REVENGE OF THE PINK PANTHER the loudest cricket i had ever heard got loose opening night.After the show I HUNTED and HUNTED for that cricket.

COLUMBIA ONE…..One night i went in the theatre to sit down.For some reason i get up walk out to the lobby and spot Laurie Auclair smoking a cigrette behind the concession. I tlod her if she wasn’t dating Chewy[ ASST,MGR AT THE IMPERIAL ] she would be gone. I THINK SHE WORRIED MORE ABOUT ME TELLING HER DAD who was a projectionist at Daniel Village.

COLUMBIA ONE AND TWO THEATRES…. One night after a sellout i am in the boxoffice going over some BOR’S when a man walks up to the box office.We had sold out both houses. He asks Mary See “What do you mean you are sold out?” as only Mary could do she grabs a BOR and Tries to explain it while he walks off.

COLUMBIA ONE AND TWO THEATRES…… Wave Ballard was a decent fellow and dog lover. HE took pride in putting on a good picture from the booth.However, in fun Wave and i would always be fighting over music to play before the film started. I sorta wanted soft rock and he wanted GLENN MILLER.

COLUMBIA ONE AND TWO THEATRES……Test print for both theatres before opening was PRISONER OF SECOND AVENUE…I found it hard to watch it in my spare time while they made adjustments in the booth.

Mike Rogers
Mike Rogers commented about National Hills Theatre on Oct 9, 2009 at 5:09 pm

I remember one night when we were getting ready to let the late show crowd in.Sitting on the lobby seating was four kids.We had been playing most likely a Disney feature and the kids came to the 9;15 show.No those young kids had been in the theatre since the TWO O'CLOCK show!!!One of them told us.The whole crew on duty that night was stunned.YouKNOW in those days you couldBUY
a ticket and watch the movie again. So basically,NATIONAL HILLS THEATRE was a 3 0r 4 dollar baby sitter. I DON’T know if it was CHARLES OR Mr,Mackey, they were walking to the phone to call the police when there “parents” SHOWED UP. At that time it had to close to 11;30 PM. SADLY, THEY WILL LET ANYONE BE A PARENT!

Mike Rogers
Mike Rogers commented about Imperial Theatre on Oct 9, 2009 at 4:53 pm

You know it truly is a small world. Next to Columbia Square Cinemas was Sondy’s Pizza. I dated a waitress there named Marsha Mcvay. Her dad was a naval officer and was an extra in IN HARMS WAY. FOR ABOUT 4 seconds Mr.Mcvay shares the SCREEN with John Wayne and Kirk Douglas when they enter the warroom on a battleship.Mr.McVay is the young baldheaded naval officer rising at attention when John Wayne walks BEHIND HIM. Oh, For the record IN HARMS WAY played first run at the Imperial! I have the newspaper ad.

Mike Rogers
Mike Rogers commented about Gaston Mall Theatre on Oct 9, 2009 at 4:44 pm

Richard Hamilton did not create the camel used to promote HAWPS.My story made it sound like he did.In those days projectiontists did alot around the theatre, but they did not build camels,I am sure John Mackey’s staff built it.I had my girlfriend Beverly up there during that promotion on the road in front of the mall, She it looked better than the one Jerry Tinney had tied to the top of my car driving around AUGUSTA. Just don’t see things like that anymore.

Mike Rogers
Mike Rogers commented about Florida Theatre on Oct 9, 2009 at 4:16 pm

Nick, doesn’t Tampa have over a million folks in it. MY city has about 500.000 and i am getting more feed back? Go figure.

Mike Rogers
Mike Rogers commented about Florida Theatre on Oct 9, 2009 at 4:14 pm

Nick,you have so much to write, aren’t you glad i can do this ! brings me back to my newspaper days.Someone put the DIANE 29 DRIVE IN on the CT. I Wrote about it.I went there with you one time and BILL before they built the shopping center. No one has found the location of where i got my ABC THEATRE jacket dried cleaned.WOW!

Mike Rogers
Mike Rogers commented about Manring Theatre on Oct 9, 2009 at 4:01 pm

Nick. Thanks so much with the help you give me.I just hope some Middlesboro folks check this out.
The Manring theatre was the Showplace in an area at the time it was a long way from Knoxville with mountain roads.La Follette, Tenn. was probably the cloest theatre in that area. Tazewell, Tenn. had a small drive-in on the other side of the mountain.

Mike Rogers
Mike Rogers commented about Southgate Cinema on Oct 9, 2009 at 3:50 pm

For the record, CHRISTOPHER LEE was coming to town to play Golf at the National.The movie tie-in was secondary.

Mike Rogers
Mike Rogers commented about Megaplex 20 at The District on Oct 9, 2009 at 3:46 pm

From the old school i hardly find this worthy to be on CINEMA TREASURES. This is what the business has become. HEARD them in like cattle and heard them out. NO SHOWMANSHIP. I was so fortunate to get in on the tail days of going to the movies as being an event!

Mike Rogers
Mike Rogers commented about U.S. 29 Diane Drive-In on Oct 9, 2009 at 3:40 pm

The Diane-29 Drive-in was later twinned. The last time i was in Charlotte i visited the site. One of the booths was still up and a screen.Before they built the FOOD LION there i saw all the old drive-in.It had a beautiful brick fireplace in the old concession area. At least that is what i remember.Huge reels were laying around the place.
I picked up a yellow handbill advertising the radio sound! I still have the flyer for radio sound. One thing that I heard, and maybe some of you Gastonia folks can prove or put to rest; I heard someone in the theatre business in that area said the owner of the drive-in came home one night and found his family murdered.That was the last night it opened.Is any of this true or part of it.
I have always wanted to hear from another source.

Mike Rogers
Mike Rogers commented about Carolina Theatre on Oct 7, 2009 at 7:29 pm

Do you have any stories on the JOY DRIVE IN or THE HENDERSONVILLE Drive in? Someone up there i know went to the Drive in. ONLY bad thing about The JOY was a railraod track went right by ;probably to those Drive ins IN Knoxille,Tenn.

Mike Rogers
Mike Rogers commented about Art Theatre on Oct 7, 2009 at 7:25 pm

It is amazing that while this theatre constantly played X rated films i cannot once remember the police ever bother Joe Goode’s Tiny theatre.I assumed since they were mainly european arty films it was not considered slut.BUT THEY WERE STILL X-RATED.

Mike Rogers
Mike Rogers commented about Imperial Theatre on Oct 7, 2009 at 7:19 pm

You saw it at the MARRAH theatre. I think that is how you spell it, I can look it up for the right spelling. YOU should have seen it at one of the Downtown theatres, I know the one in North Augusta was tiny compared to the Miller or Imperial. I found a wall size poster for THUNDERBALL when we were cleaning out the MILLER for the Ballet. I wish i would have kept my mouth shut cause all my stagehand brothers grabbed ALL THE BEATLES STUFF. Worth THOUSANDS today. I wish i could afford to get it framed.SOME of the bottom part is missing THUNDERBALL is cut right in the middle,

Mike Rogers
Mike Rogers commented about Columbia Square Cinemas on Oct 7, 2009 at 7:11 pm

I remember when a little Paul Newman played at Coulumbia Two. Called SLAP SHOT It was the first time i could remember Paul Newman really using dirty language, I think he only made a handful of R -rated films.

One time before the seven o'clock evening show started I walked into Columbia Two to see Several kids climbing the masking to touch the screen. I couldn’t believe some adults hadn’t come out and gotten some of the staff. I threw them out,

I will try to keep this clean. One night while closing up : i was checking the restrooms and in the men’s restroom on Columbia Two someone had did number two on the floor in front of the toilet. Not in the toilet.ON THE FLOOR. Well, we had two old janitors,Husband and wife , I couldn’t leave it on the floor so with a popcorn box i scooped it up and threw it in the toilet! YOU CANNOT MAKE THIS UP.

One Afternoon my old girlfriend, Beverly,brings her new boyfriend to the afternoon show in Columbia One. Like an Idiot i walk up and down the aisle. My friend Charles said that was the dumdest thing i could have done.

SONDY’S PIZZA was a few stores down from the theatre.I worked out a deal for me FREE pizza and free passes for him. Most underpaid theatre managers did this all over the country.

I was so glad when we picked up THE ENFORCER from the IMPERIAL. We played it COLUMBIA ONE TO PRETTY GOOD CROWDS FOR AWEEK OR SO. Even at that time alot of folks in COLUMBIA COUNTY DID NOT DRIVE DOWN TO THE IMPERIAL for any movie and Clint’s movie was THE IMPERIAL’S Christmas movie. WISH we would have gotten it FIRST RUN.

One thing that bothered me when i saw the booking sheet for two CHRISTMAS movies The G -RATED PETE’S DRAGON with THE GAUNTLET in COLUMBIA TWO. I COULD SEE THE PROBLEM WHEN Clint sold out and all would be left for adult moviegoers a DISNEY movie. A musical at that. We were the only theatre out that far,so someone would never have time to drive down to MASTERS 4 or NATIONAL HILLS the closest theatres. At That time most of the films started around 9:15 Or9;30.

Mike Rogers
Mike Rogers commented about Imperial Theatre on Oct 7, 2009 at 4:54 pm

YES, Ed it sold itself as a rocking chair theatre,To be honest, I never attended the downtown theatres much as a kid. National Hills And Daniel Village were closer for mom. I did see THUNDERBALL and YOU ONLT LIVE TWICE at the Miller with a buddy who lived in Augusta,while at the time i was in the sticks of Evans on the way to Clarks Hill Lake. LIKE i said earlier even as a late teen the Modjeska always scared me.

Mike Rogers
Mike Rogers commented about Peach Orchard Cinemas on Oct 7, 2009 at 4:46 pm

Several of us ushers had thought about going over to the Weis to work. After John Mackey left i Know Charles talked about it cause he had a good friend there. and as Charles told me they did play John Wayne’s last movie, And Doggone it , it was his last. They played a lot of Paramount Movies. But to me it was not the real theatre business SMALL SCREENS and the seating was not the best.

Mike Rogers
Mike Rogers commented about Regency Exchange Cinema on Oct 7, 2009 at 4:37 pm

Okay, Mr. Eight plex man, head over to Regency 1.2.and 3. I have the ROCKY HORROR story written out. I HOPE you agree since you and I ARE the only ones left from that wild five weeks, UNLESS, Barry was hiding in the handicap restroom downstairs.

Mike Rogers
Mike Rogers commented about Regency Mall Cinema I-II-III on Oct 7, 2009 at 4:32 pm

Okay we are plenty of years removed from this . I WAS THERE had worked hundreds of late shows at the Imperial, National Hills And Colunbia 1 and 2 theatres. I had never seen anything like this. Did the management let it get out of hand as mentioned in the article. WHEN i look back,YES. However, the show itself lent to a rowdy good time, The COMISSIONER said there was YELLING in the cinema? NO kidding folks there was yelling and throwing bread and rice.IT was the ROCKY HORROR show. And wow, people smoking POT BEFORE a midnight show the smell would stick to my clothes even as far back as The Imperial Midnight shows. I did not smoke anything period. The stink made my theatre jacket presentable since i was always too lazy to have it dry cleaned.
I think it is safe to say that Columbia Square did not play it, By that time Georgia theatres ran it and they were big NOT big on late shows. I was later told by Craig that Commissioners Barnes wife was coming out of a regular feature probably ON GOLDEN POND AND HEARD SOME ONE CUSS! As if there was no bad language in ON GOLDEN POND if that was the flick she saw. That started the ball rolling. Every weekend night we had two cops on duty,I NEVER once saw them go into the theatre. They stood by the concession and drank free sodas. From GCC. I Take exception to Craig’s saying “ Augusta is not ready for a show like this!” I think the management all three of us got caught up in the hype.To blame it on a city is unfair. BUT I LOVE YOU CRAIG! and miss you.

Mike Rogers
Mike Rogers commented about Regency Mall Cinema I-II-III on Oct 7, 2009 at 4:11 pm


A controversial audience participation movie will no longer be shown at the Regency Triple because of complaints about activity which led to the arrests of 12 juveniles in the last two weeks.
Deputies with the Richmond County Sheriff’s DEPT, had warned theatre officials that if the situation continued, they would recommened to the county commission that their business license be revoked.
Craig Zacker, Manager of the Triple said tuesday night he has decided to stop showing ROCKY HORROR because ‘’ IF THIS PICTURE IS SO EXTREME THAT WE NEED COPS sittng inside monitoring it. then i just do not feel it is worth our showing it here'‘.
The movie has been playing the last five weeks there. ’‘ Apparently , Augusta just is not ready for a show like this yet.’‘Zacker said, Richmond County Commissioner Travis Barnes, who is a local minister, said he and other commissioners had received numerous complaints about there being a lack of audience control by management. “ I WAS TOLD THERE WAS YELLING while the movie was playing” Barnes said, After reaching the conclusion that the problem might be a place where"violence could occur"

Sheriff J.b.Dykes said he followed the advice of the commissioners and sent the vice squad to the theatre to check on the problem. “Several persons were obsevered smoking pot .drinking beer and using profanity in the parking lot.While other were causing disturbances in the cinema.
LT.Donnie Chavous of the sheriff’s dept. said in the last two weeks 12 juveniles have been arrested. Minors drinking acoholic beverages. TWO of the juveniles were arrested inside the theatre for creating pubic disturbances. ONE incident happened when one youth took a fire extinquisher down and stated spraying moviegoers.” Incidents are going to happen from time to time and there is very little you can do to prevent it" Zacker said. Zacker said the movie will played at Columbia Square in Columbia County, Barnes said wednesday night he was pleased to know some action had been taken. Had problems persisted “They could have lost their business license for breach of the peace”

Mike Rogers
Mike Rogers commented about National Hills Theatre on Oct 7, 2009 at 3:36 pm

Bill, I worked at Columbia Square Cinemas And GCC’s REGENCY 1.2.3 in AUGUSTA;IF YOU have not checked those sites out. I am trying to get my ABC theatres guys to write.

Mike Rogers
Mike Rogers commented about Regency Exchange Cinema on Oct 7, 2009 at 3:31 pm

HEY, RUSSELL, we really had it great at GCC. i know one you got on the calulator and figured out on salsry you and me were making about $ 1.25 an hour when you factored in those regular run features that always had to start at 10;15PM!

Then the kiddie shows and MIDNIGHT SHOWS!!! I REMEMBER one time when ROCKY HORROR was kicking butt Zacker asked you and me and DRAY IF WE WOULD STAY FOR A 2;30 AM SHOWING AGAIN FOR THAT crazy movie. I would not have done it for any other man,and i know you and chuck felt the same way. YOU DO IT FOR THE SHOW. aND MY I ADD THAT CASE OF BUD SURE WAS GOOD THAT NIGHT, never figured out how he got that case that late at night. MAN, THAT IS THE REAL THEATRE BUSINESS. These places today are hardly the showmanship we had. About GCC there are a lot of GCC THEATRES listed with comments. MAYBE stan knows.

Mike Rogers
Mike Rogers commented about Imperial Theatre on Oct 7, 2009 at 3:15 pm

It might have seated 1159 folks with old wooden seats,but when the rocking chairs went in in the mid to late 60’s that theatre held 881 people , I know that beacuse of one movie,,JAWS.
ANOTHER POPULAR SHOW was the PEPSI/ KELLY BUDDY ClUB kid shows every saturday morning.Bring 4 pepsi bootle caps and 2 kelly hamburger wrappers to see a free movie and WIN prizes given away by TROOPER TERRY a WJBF KID SHOW HOST.Every kid in AUGUSTA would want to have their birthday party on tv 6 every afternoon. The Imperial would be packed with kids. 881 seats!

Mike Rogers
Mike Rogers commented about Gaston Mall Theatre on Oct 7, 2009 at 3:05 pm

Okay, I MESSED UP! John Mackey was NOT in the theatre business when this ad was run in the local paper witha painted on skirt. I HEARD the story either from John or my cousin Ray who managed a twin in Hendersonville,N.C. SORRY JOHN, but i have learned quickly to have facts 100%.

Mike Rogers
Mike Rogers commented about Florida Theatre on Oct 7, 2009 at 2:46 pm

Nick, you better be right about those films! There are guys on here that ssem to know everything about the theatre business except for where i got my theatre jacket dry cleaned. AND According to Rochelle i did not get it cleaned enought!

Mike Rogers
Mike Rogers commented about Columbia Square Cinemas on Oct 7, 2009 at 2:27 pm

When we played THE EYES OF LARUA MARS we had a promotion; something you never hear much about nowadays;with WBBQ the largest radio station in Augusta, We gave away a very expensive 35mm camera to a lucky moviegoer that had won tickets on the radio. The first show was for radio winnners only.We about filled up COLUMBIA 2 that night.

Also remember getting hyped up for THE DEEP. It was written by PETER Benchly the guy that gave us JAWS.THE DEEP did okay for a couple of weeks. IT WAS NO JAWS!