Goldman Theatre

30 S. 15th Street,
Philadelphia, PA 19102

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veyoung52
veyoung52 on November 25, 2004 at 1:56 pm

A little more history. I’m told this was the first large-city house to be built in a major downtown area after WWII.
At any rate, it played mainly “B” product until 1958 when, somehow or other, it secured a roadshow booking of Warners' “Old Man and The Sea.” Though a tremendous boxoffice flop, it brought the Goldman into the realm of classy first-run houses. Months later, the house closed to install a truly heroic-sized screen for 70mm projection, reopening with “Sleeping Beauty.” This particular install with Cinerama-red curtains (a Goldman trademark) was the first of what actually came to be known as “Super Cinerama” design houses. The screen was virtually the entire front wall, deeply curved, with the theatre rows slightly curved in for better sightlines. Over the years, 70mm runs, roadshown, included “Porgy and Bess,” “Spartacus”, and “El Cid,” along with the ‘scope 4-track “Longest Day.” Budco later came in and ruined the house, and I have many snide remarks about what was done to the Goldman elsewhere in the “Philadelphia” theatre section.

muviebuf
muviebuf on November 11, 2004 at 10:17 pm

Goldman’s inability to get product for this theatre upon its opening led to his filing of an anti-trust suit – which in 1948 led the courts to craft what became known as the Paramount decrees – the forced divesture of studio control of their theatre chains.