New Amsterdam Theatre

214 West 42nd Street,
New York, NY 10036

Unfavorite 19 people favorited this theater

Showing 126 - 150 of 260 comments

Warren G. Harris
Warren G. Harris on September 13, 2008 at 3:04 pm

The New Amsterdam and other 42nd Street theatres can be seen in the left and right backgrounds of this 1981 photo published in yesterday’s New York Times:
View link

edblank on May 28, 2008 at 5:39 am

I know there’s some resentment of the Disneyfication of Times Square, but in truth, we owe thanks for the restorative rescue of this theater.

Warren G. Harris
Warren G. Harris on May 6, 2008 at 9:45 pm

Can’t you be more specific than just the year? Sign for “Aida” says “Last Summer To See.” That Disney musical closed at the Palace on September 5, 2004. The time of day of the photo is also shown on the New Amsterdam clock.

mp775 on April 17, 2008 at 5:53 pm

Night view showing the New Amsterdam and New Victory, 1/23/08

LuisV on January 4, 2008 at 9:06 pm

The Beacon is suppossed to be getting at least a $10MM renovation from Cablevision. I haven’t been to the Beacon lately, so I don’t know if that has been done, or more importantly, if it was enough.

Astyanax on January 4, 2008 at 8:45 pm

Terrific photos of the interior. Too bad that the Beacon has not received the sprucing-up that it deserves.

HowardBHaas on January 4, 2008 at 8:05 pm

Ken Roe’s 2006 photos of interior of this grand Art Nouveau theater:
View link

Warren G. Harris
Warren G. Harris on October 14, 2007 at 3:16 pm

The introduction needs updating. “The Lion King” didn’t play here forever. The show moved to another theatre and was replaced by the still current “Mary Poppins.”

Warren G. Harris
Warren G. Harris on October 14, 2007 at 3:13 pm

I believe that the New Amsterdam conducts guided tours at certain times of the week. Check its website for details…Ditto for Radio City Music Hall.

jefferywalker on October 14, 2007 at 1:49 am

I will be in NYC Jan 2-4, 2008. Any possiblility of a tour of this theatre or any others.
Thanks Jeffery Walker

AdoraKiaOra on September 7, 2007 at 2:50 am

Wow! Little things like that are so brilliant. Thanks. Thats Times Sq when it was Times Sq!!!

Ed Solero
Ed Solero on September 6, 2007 at 9:42 pm

Here’s a fleeting glimpse of the New Amesterdam’s marquee from 1970. I captured this image from a video clip I found on YouTube (part of an A&E documentary on Times Square). Looks like the Richard Harris western “A Man Called Horse” was the attraction that evening.

KenC on June 23, 2007 at 4:28 pm

In the movie “CRAZY LOVE”, there is a scene of 42nd street and 7th avenue- looking west- from the early 1970s. You can see the New Amsterdam theatre on the left; across the street is a marquee with the title “ALL ABOUT SEX OF ALL NATIONS”. I’m guessing this is the Rialto theatre. This is all the information I could get, since the scene lasts only 2 or 3 seconds (about 1 hour into the film). When the movie comes out on DVD, one can study the scene and surely get more details. Not a bad movie,either…

Warren G. Harris
Warren G. Harris on May 25, 2007 at 4:00 pm

When the New Amsterdam was restored, it was decided to retain the cinema marquee and vertical sign in honor of the theatre’s long association with movies. The illuminated cover sheets are consistent with the marquee displays used by most, if not all, of the midtown “legit” houses. The New Amsterdam marquee stands out more garishly than most because of the width of 42nd Street and its proximity t
o what is still known as “The Crossroads of the World.”

AdoraKiaOra on May 25, 2007 at 3:22 pm

I get what your saying but i guess its just the way advertising is going these days. On the other hand both shows get massive media coverage on taxies, tubes, metros, press -everywhere you look people are reminder that ‘Mary Poppins’ is at the New Amsterdam. What a shame that when they get there they dont see how magnificent the theatre is outside.

AlAlvarez on May 25, 2007 at 3:13 pm

Prime advertising space that gets seen world wide.

AdoraKiaOra on May 25, 2007 at 2:04 pm

Whatever you call it the front of the New Amsterdam has never looked so bad with the god awful paint sheets for The Lion King and now the even worse Mary Poppins! Everyone knows whats playing there why cant traditional marqees be used

Ed Solero
Ed Solero on May 25, 2007 at 1:37 pm

Warren has a fair point. The function “stage shows” here on CT currently applies to listings that are currently devoted to legitimate theater, such as the Broadway and Winter Garden Theaters, as well as listings that serve a variety of live events, such as Radio City Music Hall. While it may not be the most pressing of issues, in the interests of accuracy, a new function for, say, “playhouse” might might be created and applied to theaters like the Broadway and Winter Garden, while “concerts/live events” might be assigned to venues such as RCMH, or New York’s Beacon and Paradise Theaters. “Stage shows” might reasonably be abandoned as a function, if only because – as Warren indicated – that phrase already has its own specific definition in relation to the history of cinematic presentation.

Seems to me that this might be part of some larger project to be undertaken by the editors of this site, with careful consideration given to how categories of “function” should be organized. For instance, what to do regarding a venue like the former Loew’s 175th Street – which currently functions as a church yet is now starting to see a number of bookings for rock concerts? A distinction should probably be made between a theater such as the Loew’s 175th and one like, say, the former Loew’s Metropolitan in Brooklyn which is exclusively used for religious services.

Warren G. Harris
Warren G. Harris on May 25, 2007 at 1:00 pm

Also needing correction is the “function.” At this website, “stage shows” is taken to mean what was presented in the heyday of movie palaces like the Capitol, Roxy and Radio City Music Hall. The New Amsterdam is now a playhouse. “Legitimate” theatres do not present “stage shows.” The function should read “stage plays” or just “plays.” Dramas, comedies, and musicals are all considered within the meaning of “plays.”

Warren G. Harris
Warren G. Harris on May 25, 2007 at 12:41 pm

The text of the introduction needs to be changed. “The Lion King” proved to be less than eternal at the New Amsterdam, and was replaced last year by the stage version of “Mary Poppins.” Disney moved “The Lion King” to the Minskoff Theatre.

Warren G. Harris
Warren G. Harris on May 25, 2007 at 12:31 pm

A rare view of the “Movie Street of the World” sign that was once painted on the east exterior wall of the New Amsterdam Theatre can be found near the end of this long article:

GWaterman on February 8, 2007 at 11:13 pm

Just got the Mary Henderson book about the New Amsterdam in the mail from Amazon.


JKane on January 12, 2007 at 6:57 pm

Re 42nd St. retitlings, my fave was when the Harlan Ellison-based sci-fi film A BOY AND HIS DOG was rechristened PSYCHO BOY AND HIS KILLER DOG. Nothing like a “Lassie”-sounding title to drive customers away, despite the lurid standees, lobby cards, et al to the contrary.

Ed Solero
Ed Solero on December 19, 2006 at 2:22 am

Some shots I took the other night:

Through a porthole window of the New Victory
Facade 1
Facade 2
Poppins marquee
Outer vestibule

I love that look from the New Victory port hole window (which is in the stairwell going up from the mezzanine to the upper balcony) – it almost looks like the marquee is on fire.

Compare that last shot of the current-day vestibule to this 1962 grind house shot! The wall on the right, which at one time housed a large display case and the rounded corner of the box office, has been broken through to allow passage into the current spacious New Amsterdam box office.

I also cropped this shot of the vestibule from the other night to approximate the view of this shot I took back in 1993. Interesting contrasts, eh?

Also… I noticed that the letters on the blade sign have changed their appearance over the years. The 1953 image posted by Warren above shows thinner and more rounded letters, which had been replaced with squared-off neon letters by at least 1958.

42ndStreetMemories on December 14, 2006 at 12:55 pm

I always loved this shot. 3D on the Deuce. Like it wasn’t scary enough. Also, if you look at the Lyric, there’s an example of how they would frequently alter the titles on the marquee to make them more 42nd Street type fare. Here, a harmless western comedy “ALONG CAME JONES” became “Along Came KILLER JONES”. jerry