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ActorsStudio commented about Tiffany Theater on Jul 19, 2004 at 2:52 pm

Developer Donates Temporary Use of Tiffany Theater
to the Legendary Actors Studio

WEST HOLLYWOODâ€"The legendary Actors Studio has opened a new performance space thanks to the generosity of Apollo Real Estate Advisors, developer of the proposed Sunset Millennium project.

Apollo is donating the temporary use of the Tiffany Theater, which is located on the proposed site of the mixed-use development, and has refurbished the interior and exterior of the building. The Actors Studio at Sunset Millennium opened on July 4 with a staged reading of Neil Simon’s “The Sunshine Boys” starring Mark Rydell and Martin Landau.

“We are pleased to make it possible for the Actors Studio to use this space for a temporary period of time,” said Richard Ackerman, principal of Apollo Real Estate Advisors. “It will give them and their members the opportunity to demonstrate their skills to members of the community.”

The Actors Studio has lined up a full series of programs to celebrate the opening of the performance space, which will operate until the Sunset Millennium project is approved by the city and construction begins.

The first eight weeks will feature readings by other Actors Studio members such as Sally Field, Estelle Parsons, Diane Ladd, Shirley Knight, Tony Franciosa and Barbara Bain in plays to be announced. In addition, Tony Award nominee Calvin Levels will star as James Baldwin in “James Baldwinâ€"Down from the Mountaintop” before taking the play to New York City.

Following that, on Labor Day weekend, award-winning playwright Lyle Kessler, author of “Orphans,” will present the West Coast premiere of his new play “Unlisted.” The next project will be “Sex, Sex, Sex, Sex, Sex, Sex and Sex,” the new play by Tony Award-winning playwright George Furth, author of “Company.”

Founded in 1947 in New York City by Elia Kazan, Lee Strasberg and Cheryl Crawford, the Actors Studio is a non-profit theater workshop for professional actors, directors and writers. The Actors Studio in New York is led by co-presidents Al Pacino, Harvey Keitel and Ellen Burstyn. Its West Coast branch has operated out of William S. Hart Park in West Hollywood since 1966 and is led by executive directors Martin Landau and Mark Rydell.

“We are deeply grateful that Apollo Real Estate Advisors is allowing us to use this wonderful space,” said Barbara Bain of the Actors Studio. “It is truly a gift not only to us, but also the people of West Hollywood.”

A pedestrian-oriented mixed-use development, the Sunset Millennium is proposed for three parcels located at the heart of the Sunset Strip. A prior version of the project that included office, hotel and retail space was approved by the West Hollywood City Council in late 1999. After construction of the first phase, which entailed the renovation of the former Playboy Building into Class A office space and construction of 107,000 square feet of retail space, Apollo reviewed the development in relation to traffic impact, the need for housing in West Hollywood, the real estate market and other factors and decided to build for-sale residential units in the place of office space. A draft environmental impact report on the Sunset Millennium will be released next month, and the City Council is expected to consider the project later this fall. If approved by the city, construction is anticipated to begin early next year.

Apollo Real Estate Advisors was formed in April 1993 as the real estate affiliate of the Apollo organization, a group of companies that has managed in excess of $16 billion in equity since its formation in 1990. Since inception, Apollo has overseen the investment of eight real estate funds, comprising over $4.5 billion of equity, which collectively have invested in more than 210 transactions with an aggregate value in excess of $20 billion.

For more information, call (310) 360-6936.